It must be the week for signage. Or perhaps I am just out and paying more attention again lately. Actually, Gary found this one.
What better selling point is there for a guitar than the fact that it has played a lot of Dylan?
This one made my day.
‘We all go. Why not enjoy the go?’
Hey Charmin, what were you guys thinking?
I am in the business. I am fully aware of the countless taglines submitted, the late nights getting silly around a conference table laden with candy, the absurd options that come out of these sessions and the painful layers of approvals.
I cannot help but think this one was a joke that somehow slipped into the pile and someone who was running out to catch a plane or go to a kid’s soccer game signed off on it without thinking.
Because, you know, even those of us who ‘enjoy the go’ – and believe me, I am one of them – know that this is just too absurd to be real. If you must know, bathroom humor and discussion of toileting has always been a favorite topic in my family. The joke is that it only takes about 15 minutes when we are all together before the discussion turns to… going. So if anyone would be the market for this, it would be us. But it sort of falls flat for me.
Now don’t get me going on the ‘Ultra Suave’ subhead to Ultra Soft. (picturing a guy with an ascot sitting on the bowl practicing smooth pick up lines) *There is nothing like humor when you are your own target… it was just pointed out to me that Ultra Suave is the Spanish translation for Ultra Soft… damn, apparently I would have done poorly on that trip to Spain. Imagine the trouble I could have gotten myself into there.
FYI, I am a loyal user of Charmin despite their silly taglines and even though I know it is bad for the environment. There are some places I will not sacrifice, and let’s face it, butt suave is where it’s at.
Remember that stupid saying,”You can pick your friends; and you can pick your nose; but you can’t pick your friend’s nose”?
I never really got that. I mean, people do all sorts of weird stuff with orifices (or is that orifici?), I would imagine a little nose picking amongst friends might be going on out there with the non-germphobic crowd.
I digress, this post was spawned by an email from the stock photography site, Corbis. I have been a Corbis customer since the olden days of graphic design when they would send out these delicious print volumes of stock photo images and we would flip through the pages to choose the right image. And instead of emails, we would receive teaser postcards with images like these to get us to call and do a search. Yes, I am aware this is the Art Director’s equivalent of the ‘I used to walk to school 10 miles in the snow’ story that my dad used to tell us. All you youngun’s, you will have these stories about archaic, clunky handheld mobile devices instead of the chip behind their ear that your kids will have.
Ughh… digressing again. The point is, the other morning, on a particularly difficult day for me (stay tuned for more on that on Tuesday), the photo above showed up in my inbox. It had that Sleeper-esque feeling about it and just the visual made me laugh. Their 20% headline was excellent for their purpose, but this headline popped into my head:
You CAN pick your friend’s nose.
I know, I am brilliant. What a lovely promo for a plastic surgeon… maybe a 2 for 1 deal! It made me laugh on a morning that laughing was the last thing I thought I would do, so thanks Corbis. But, the best part was yet to come when I clicked over to their site (yes it worked, they got the click-through from me and put Corbis top of mind), I found this photo… the pay off.
The proverbial ‘picked nose’.
Yeh it could be time to pitch a plastic surgery team. Anyone in? Other headline ideas?
Floss for people over 50?! Really?! Please tell me who thought this was a good idea. Marketing a product that specifically targets an age group sitting snugly on the tail end of the baby boomers. You know us. We hardly see ourselves as grow ups, let alone ones with aging gums. What is the likelihood that you will find us buying old people’s floss? Pro health “for life”. You know, because dead people don’t floss all that much.
If my Facebook page is any kind of focus group, I am thinking this one is not going to be a big seller. Here are some comments after I posted this picture and mentioned I would be writing a blog post about it:
I won’t be able to read the blog. I will be experiencing dental conditions because I don’t have this floss.
This floss is for dentures!
As opposed to floss for death? Who flosses in heaven? Doesn’t heaven mean no cavities?
is the font bigger so we can read the label without our glasses?
And an all-time fave:
Maybe it’s dipped in laxatives, vitamins and anti depressants.
They should just dip it in wine!
Still surprised that Dr. Jimmy has not weighed in.
Is it bad to admit that I saw this while picking up my blood pressure meds?
This is a banner week for people sending me things. This one comes from Natasha.
What a campaign! If you have ever eaten dinner over you know there is an inordinate amount of discussion surrounding…
taking a sheet. You could say we are a little preoccupied with it (or is that just me?)
I can’t imagine how they ever got the client to go for this campaign, but honestly I think it is hysterical and will surely get attention for this ridiculous product; Energy sheets that melt in your mouth like those breath strips with ‘vitamins’ and… caffeine, to help you with endurance when you are doing sports.
You know, for those who don’t give a sheet about their bodies (sorry, cheap shot).
BTW, their website is a gas. (I know I have a million of these)
Fortunately this blog post is not intentionally blank. In fact it is filled with the nonsense inside my head and a big fat question for the brand guys at Samsung.
We just bought this super cool flat screen TV for bedroom because, well because it was Gary’s birthday and I could not bear another life cycle event with him looking longingly at the TVs everywhere we went. If you read yesterday, it was a bit of an ordeal to buy and make room for this item. It continued to be an ordeal when our main man Carlos came to install this baby and he could not find the stud. Yeh, I know, it was a present for ‘the stud’ but I can’t hang a TV off of him so we needed to find the one in the wall. Built in 1939, this house has its charms, but finding studs in plaster walls is not one of them.
I digress. While Carlos was making countless holes in my wall looking for the stud, doing a great job installing the TV, I decided to look through the QuickStart manual and familiarize myself with the TV.
Ok, that is a lie. Actually, I did not even consider looking at the manual until I was checking out the nifty swing mount on the TV that will actually allow me to get into the back of my underwear drawer in the armoire by moving out of the way (the old stationary tv blocked it) and in turn touched… SOMETHING, that knocked out the reception on the TV. Did you follow that last stream of consciousness insane sentence? Anyone out there distracted by my underwear drawer? No matter, point is we needed to figure out how to get the TV back on again so I looked at the manual. Gary, on the other hand, called Carlos and he told us how to do it.
Never mind. None of this has anything to do with what the point of this pointless post is. Looking through the guide I came upon 3 pages that said ‘This page is intentionally left blank”. Really? WTF. Why would three pages be left blank. Intentionally no less. Ok all you printer and designer types out there, we all know that a saddle stitched (fancy name for stapled) brochure has to have a multiple of 4 pages because the sheets are printed in spreads and folded in half creating 4 pages per signature. Enough of the print layout lesson. My question to the brand manager at Samsung would be:
YOU COULDN’T THINK OF ANYTHING TO PUT ON THOSE EXTRA 3 PAGES OTHER THAN “THIS PAGE WAS INTENTIONALLY LEFT BLANK”?
I mean seriously, guys, a little marketing opp here maybe. Perhaps some more troubleshooting, I am sure you did not cover all the problems that I will encounter on that one page. But three blank pages? And your solution to them was to let us know that it was intentional? Yikes, I have been in the biz for a long time. I have never had a client say, “Hey, let’s intentionally leave these pages blank and then state it so we don’t look like we made a mistake. Ok, our work is done here, drinks anyone?”
Yeh, well, the TV is real nice, even if the brand guys are kind of lame.
I must have died and gone to promotion heaven. For the second day this week a toilet paper brand is in the headlines. Yesterday I wrote about Cottonelle’s suggestion that maybe we were not wiping all that well. Today, thanks to my friend, Jessica Gottlieb, I found this Advertising Age article about Charmin’s latest PR program: enjoy the go.
This one is sheer brilliance. Sorry Cottonelle, I remain brand loyal to Charmin and their program kicks ass… wipes.
A Help Wanted ad is a casting call for 5 bloggers to become Charmin Ambassadors. The job description and qualifications call for someone to greet and entertain bathroom guests at the Charmin Restrooms in Times Square and then blog about it. The job runs from November 23rd through December 31st with a salary of $10,000. This should get around the new FTC blogger guidelines quite nicely.
This is my favorite line:
All candidates must really, really enjoy going to the bathroom.
Honestly, if you know me you also know there is NOBODY who enjoys going to the bathroom more than I do.
I know what you are all thinking, who better than the Magnet For the Absurd (MFTA) for this job. Yeh, well, maybe 20 years ago. But I think for now I will just be content to go down to the Hilton on November 5th with my camera and Flip. Every freak in NYC will be there for sure. I should be right at home.
Good ole Mr. Whipple must be spinning in his grave!