I came across this rack of wine quite awhile ago and just stumbled upon this image in the archives on my laptop.
What a brilliant marketing idea. I wonder why I have not seen or heard of this since. So, of course I did a quick search and found their website. Rather unimpressive but I found their little blurb quite charming:
We All know that being a Mommy is a difficult job. A Mommy’s Time Out is a well deserved break.
No spin. No pretense. No psuedosnarkiness – (go ahead, click the link. Yes I have yet ANOTHER word in UrbanDictionary. I am become a regular Merriam Websterwitz).
I like that they went for the simple, to the point message.
So here’s to you Mike Cincotta of Selective Wine Estates – a job well done. And chances are there won’t be anyone ‘going motrin on you’ for trying to relate.
Haven’t had enough of me yet? You can also read me at 50-Something Moms Blog.
For photo enthusiasts, visit Leaving the zip code, photos from outside the comfort zone.
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i could cry but i don't have time 
Research has shown that women respond to wine labels. Congrats – you just confirmed that. Great name but I’m usually more interested in what’s inside and whether or not it’s drinkable.
Cheers!
did you happen to see Mike’s last name?
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