This one has almost left me speechless.
I said almost, you should know me better by now.
This was sent to me by Riki (of the lost ring in the car fame). It brought up all sorts of questions for us. Like, do they really think that after taking a leak on a promo message you are more inclined to buy that product? “Honey, I just peed on an ad for Kentucky Fried Chicken, let’s go get some”.
Now think about this one. Who does the installation of these? Or better yet, who changes them!
For those who are in the healthcare field, note the joke in the photo. For those who are not, Flomax is a medication for male urinary symptoms.
What really boggles my mind, is who thought of this and then better yet, was able to sell it in to a boss or investor? “Ok, so I have this great idea to brand urinal screens. That’s right, we are going out to sell the idea to brand managers that having people piss on their logo is a great way to get them to buy their products. What? No of course that does not have a negative connotation. This is brand loyalty at it’s finest. Get the consumer when he is most vulnerable, with this pecker in his hand. This is a gold mine I tell you!”
Now that is one great salesperson!
I particularly like the splash graphic. I certainly don’t want that illustrator using MY bathroom.
And finally, let’s look at the suggested markets.
Trade shows – as if you don’t see enough crap there, oh right this is about pee, not crap. Maybe we need to think about toilet liners.
Radio stations – um…why? don’t get this.
Pharmaceuticals – viagra, anyone?
PSA’s (public service announcement for those not in the biz) – “urine, the anti-drug?” or maybe this is a good place to warn about drug testing. or is it just that PSA sounds like… never mind that was a cheap shot.
Beverage/Spirits – this one is obvious. you drink, you pee.
Pranks – ummmmm…duh!
Sports Rivalries – piss on your rivals!
I believe it is safe to say this is THE most ridiculous ad specialty I have seen yet (and I have seen many). But hey, what do I know? I thought botox cosmetics was a bad idea.