I must have died and gone to promotion heaven. For the second day this week a toilet paper brand is in the headlines. Yesterday I wrote about Cottonelle’s suggestion that maybe we were not wiping all that well. Today, thanks to my friend, Jessica Gottlieb, I found this Advertising Age article about Charmin’s latest PR program: enjoy the go.
This one is sheer brilliance. Sorry Cottonelle, I remain brand loyal to Charmin and their program kicks ass… wipes.
A Help Wanted ad is a casting call for 5 bloggers to become Charmin Ambassadors. The job description and qualifications call for someone to greet and entertain bathroom guests at the Charmin Restrooms in Times Square and then blog about it. The job runs from November 23rd through December 31st with a salary of $10,000. This should get around the new FTC blogger guidelines quite nicely.
This is my favorite line:
All candidates must really, really enjoy going to the bathroom.
Honestly, if you know me you also know there is NOBODY who enjoys going to the bathroom more than I do.
I know what you are all thinking, who better than the Magnet For the Absurd (MFTA) for this job. Yeh, well, maybe 20 years ago. But I think for now I will just be content to go down to the Hilton on November 5th with my camera and Flip. Every freak in NYC will be there for sure. I should be right at home.
Good ole Mr. Whipple must be spinning in his grave!