Tag Archives: toilet paper

Comfort Wipe

Oh yeh, now we’re talkin’ MFTA material. I big thank you to Jana’s friend Sarah for finding this baby….

The Comfort Wipe.

In a nutshell, this is a a plastic arm that holds your toilet paper while you wipe your arse! They claim this is the first improvement to toilet paper since the 1880s. Oh, you mean the year it was invented? So they are saying nothing has changed in the TP world since it was first conceived of… I sort of doubt that. With all those bears and clouds hawking the stuff I would think there have been a few improvements along the way. I mean 2010 alone was a huge year in the land of the wiping of ones butt with advertising smackdowns and the like.

Back to the Comfort Wipe, I love the idea that these people find toilet paper ‘archaic’ and ‘disgusting’.  They are marketing this towards those who ‘just don’t want to touch dirty toilet paper’.

You know, as opposed to those of us who really like to.

With a pitch like that how could anyone not own one of these. Of course I do wonder how the hell you are supposed to clean this thing.

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Flushing out ideas and marketing the crap out of them

Ok, today’s post is a little entertainment from the land of advertising. Is it still referred to as Madison Avenue or have the likes of crowdsourcing and word of mouth made that obsolete?

Whatever, this sucker came up as a facebook ad and I could not resist the click. You know, considering my obsession with ‘output’ and all. Would it really come as a surprise to you that a women who wrote about her colonoscopy in three acts would be inclined to go for the click on an ad with the title ‘Potty parody’ featuring a geeky guy on the toilet? I mean, a woman has only so much restraint!

I have also written about the Toilet Paper Advertising Smackdown so I suppose I am an expert the excrement, if you will.

Or won’t, for that matter.

So Clorox, don’t get all excited about me promoting your brand of toilet cleaner (mostly because I fear my green friends will get their underwear all in a knot over that… cough cough Dani and Jessica G). For the purpose of this post I am simply recognizing the creative and commending you on the facebook ad placement. That silly little targeting algorithm sure has this chick’s number.

The video is goofy but well written in an I-can’t-believe-how-lame-this-is-cheap-shot-sort-of-middle-school-bathroom- humor-that-I-still-have-not-outgrown sort of way. Tragically geekster hip but funny just the same. However, Ode to the Commode does not wring my bell nearly as much as the title of this post which came from the copy.

Here’s the vid, kids. See for yourselves. And there is a little poll at the end to vote for your favorite campaign name. Simply for my own entertainment.

Haven’t had enough of me yet? You can also read me at 50-Something Moms Blog. For photo enthusiasts, visit Leaving the zip code, photos from outside the comfort zone.

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Toilet Paper Advertising Smackdown

I must have died and gone to promotion heaven. For the second day this week a toilet paper brand is in the headlines. Yesterday I wrote about Cottonelle’s suggestion that maybe we were not wiping all that well. Today, thanks to my friend, Jessica Gottlieb, I found this Advertising Age article about Charmin’s latest PR program: enjoy the go.

charmin-enjoy-the-go

This one is sheer brilliance. Sorry Cottonelle, I remain brand loyal to Charmin and their program kicks ass… wipes.

A Help Wanted ad is a casting call for 5 bloggers to become Charmin Ambassadors. The job description and qualifications call for someone to greet and entertain bathroom guests at the Charmin Restrooms in Times Square and then blog about it. The job runs from November 23rd  through December 31st with a salary of $10,000. This should get around the new FTC blogger guidelines quite nicely.

This is my favorite line:

All candidates must really, really enjoy going to the bathroom.

Honestly, if you know me you also know there is NOBODY who enjoys going to the bathroom more than I do.

I know what you are all thinking, who better than the Magnet For the Absurd (MFTA) for this job. Yeh, well, maybe 20 years ago. But I think for now I will just be content to go down to the Hilton on November 5th with my camera and Flip. Every freak in NYC will be there for sure. I should be right at home.

Good ole Mr. Whipple must be spinning in his grave!

Haven’t had enough of me yet? You can also read me at 50-Something Moms Blog. For photo enthusiasts, visit Leaving the zip code, photos from outside the comfort zone.

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Wipes are Not Just for Baby Butts Anymore

toilet-paper

The scene: My breakfast table with a cup of coffee and the NYT business section (that I fought with Gary to keep, BTW)

The article: Adult Toilet Training, from Madison Ave.

I would like to dedicate this post to my family, especially my brother and nephews, because no one loves a good chat about the bathroom better than the ‘Z’ family.

Let’s see, where to start? Ok, how about a quick overview. This is an article about the marketing of none other than an item that is close to all our… well you get what I mean; toilet paper.

It appears that all these years of wiping our asses and we have not been doing it correctly. That’s right. You see, now they are marketing toilet paper along with moist flushable wipes. Yep, just like the ones we used to clean up junior with when s/he had a super-doody-blow-out. Apparently ‘dry paper’ just does not do the job it should. I would think this combo would be great for all you out there who feel compelled to shower after each dump. C’mon, you know who you are. Yes, you would be the ones jotting down the product name for the moist flushable wipes.

Now, here is a priceless quote straight from brand management:

“Dry toilet paper is generally thought of as being a functional product, and a lot of brands in the category talk about strength and softness,” said Courtney DeSalvatore, a brand manager for Cottonelle wipes. “But we are reframing the Cottonelle brand as a personal care brand, which is a much more emotional space.”

Oh yeh, now we’re talking. I don’t know about you but there is nothing more emotional than the space where I drop the kids off at the pool (that one was for my daughter). You’ve heard this famous quote before, right? “Crap to the point of tears.”

It gets better. Cottonelle has put up this snappy microsite cottonelleinstitute.com.  Actually, quite nicely excecuted if it were not so ridiculous. Kind of campy and beautifully designed. But do we really want to spend this much time thinking about the act of wiping? This surely rivals Bowling for Tampons. How’s this for a mission statement:

“At the Cottonelle Institute of Sensitive Skin Care, we believe that the gentle care you give to the rest of your sensitive parts should also go to your buns.”

Um, well, yeh, I guess they are right.

You can set up a sensitivity profile and they direct you to the right kind of toilet paper or wipes to use. No really. I’m not kidding. You may also want to check out The Lounge ‘where you can relax, play games and let your caboose loose’.

Wait, wouldn’t a loose caboose require additional wiping?

I can not help but think of the South Park Chipolte Away episode I saw recently. That link is worth a click. Gary and I were dying when we watched that episode.

Here is one last thought I have on this topic. Of all the crap I read this morning in the business section, this was by far the most useful. (sorry, cheap shot)

Now you will excuse me but I think I need to go…

Haven’t had enough of me yet? You can also read me at 50-Something Moms Blog. For photo enthusiasts, visit Leaving the zip code, photos from outside the comfort zone.

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