Category Archives: companies

Kangaroo Men

On the road yesterday we saw this van that made me laugh. I kept trying to think about how funny it would be if the guys that worked for them were dressed up in kangaroo costumes. I tried to think about what these costumes would look like and did a quick image search on ‘kangaroo men’.

Wouldn’t you know I found the perfect shot. I can’t tell if these are the same guy photoshopped together or triplets in kangaroo costumes which is funny on so many levels.

You do lose a little something without the pouch but I guess that would just be for kangaroo women. Yeh, I know, it is amazing what I will do to waste time.

Anyway, shout out to Kangaroo Men Movers for entertaining me on an otherwise quiet drive. Love the tagline: We Hop to It.

And of course to Gary for slowing down so I could take the shot. Hey Jana, you did not think that the van was that funny. What do you say now?

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Filed under absurdities, carry a camera, cars, companies, road trip, signage

Rat as Accessory

See anything odd about this catalog page?

If you have the new Urban Outfitters catalog in your house, flip over to page 18 and check out this chick on the bottom right with the rat on her head. (or is that a mouse?)

Because, you know, every young woman wants to wear a rat when she goes out.

WTH? Seriously, the art director walks in and says to the waif-like model, ‘ok hon, so for the next shot I want you to wear a rat on your head’.

And she is fine with it.

I believe this has something to do with the fact that she probably needs a cookie.

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Filed under advertising, animals, companies, fashion

Time to Cry Tuesday – philosophy(.com)

philosphy. Ok this product line had me at hello. Or should I say they had me at birthday girl. Here is a line of cosmetics that has ME written all over it. A lover of fine design and deep thoughts with a side of nostalgia and well… Philosphy; I am slain by this company.

Forget about the fact that the actual products are fabulous, the positioning of this brand has sold me even if it was dreck (which it is most certainly not) Their product names are all in lowercase (if you have ever received a social email from you that is how I write)

If I were asked to come up with a product line this would have been it. So needless to say I am a little bummed that I did not. Every item is named thoughtfully with a little story to tell and a lesson to learn:

amazing grace: “life is a classroom. we are both student and teacher. each day is a test…”

soul owner: “let’s review your only true assets. you own your values, your integrity, your thoughts, your words, your actions and therefore your destiny…”

Hey, these are some pretty heady thoughts for a shower gel and an exfoliating foot cream.

A big thank you to Dr. Judy for buying me this gift. I will leave you with what is written on the outside of the birthday girl kit; something i read at my birthday dinner and choked us all up a bit. Hey, you know how a table of menopausal women can get.

“philosophy: be grateful to have been given one more day, let alone one more year. remember to dance in your nightgown, sing in the shower, ride a bike, fly a kite and take an occasional “wind bath” in your bare skin. give those you love big kisses, huge hugs, and the words “i love you” often and always. nurture your body rather than starve your soul with fad dieting (this one was my fave!) spend time with the old and the weary to better appreciate your life. on your birthday, call your mother and father wherever they are to thank them for all that they have done for you, even if you think they haven’t done enough. watch the movie “life is beautiful” at least once a year. remember that you are not guaranteed tomorrow and that today is as good as it gets. thank G-d for every “thing,” every “day,” every moment.”™

Of course the ™ at the end did ruin it a bit, but hey, you have to protect the intellectual property.

So, to the makers of philosophy, you rock. And get yourself on OpenSky soon, you are a perfect fit.

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Filed under companies, holidays, product reviews, products, Time to Cry Tuesdays

Best Blogher Pitch of the Day

For those who do not know what the hell Blogher is, this is a conference for women bloggers. Go ahead, make all the jokes you want but you can only imagine how happy I am to be here. I am out of the zip code and amongst ‘my people’.

And these really are my people, even the ones who are pitching us. I was walking through the exhibition hall with @wendyscherer when all of the sudden a tiny powerhouse of a little blonde came up to us and asked:

“Can I tell you everything there is to know about your vagina in 5 seconds.”

Hmmm, I don’t know, can you?

I mean, I don’t mean to be narcissistic here but I was hoping that my vagina was worthy of a little more than 5 seconds. Anyone? Gary, want to jump in here and comment on this one?

She certainly got our attention and when she followed that line up with, ” the vagina is a delicate eco-system” I was pretty sure I had the makings of my first Blogher blog post of the day. (yes, kids, there may be more than one). And, no, I did not think it was necessary to add a photo to this post for those who were wondering. To quote my kids, “Ew Mom”.

Ok, I know what you are all thinking. Hundreds of women meet at these conferences to talk about their vaginas. Well, they do. But they also talk about family. And work. And grief, And politics. And fashion. And current events. And products. And marketing. And social good…

Are you getting the picture. This is a houseful of power. The women who drive not only buying power that brands so desperately seek, but the support and devotion that women give naturally to each other.

This is a very special place indeed.

Oh, and yeh, I am sure there are some pretty special vaginas here as well. (btw, did you know that the optimum pH for a vagina is 4.5? yeh, did not think you did)

Oh, and a plug for the little blonde whose name I did not get (sorry). She worked for lil’ drugstore and was selling all sorts of stuff to keep that hey-nanny-nanny in pH balance.

Haven’t had enough of me yet? You can also read me at 50-Something Moms Blog. For photo enthusiasts, visit Leaving the zip code, photos from outside the comfort zone.

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Filed under companies, conversations, health, humor, Uncategorized

Flushing out ideas and marketing the crap out of them

Ok, today’s post is a little entertainment from the land of advertising. Is it still referred to as Madison Avenue or have the likes of crowdsourcing and word of mouth made that obsolete?

Whatever, this sucker came up as a facebook ad and I could not resist the click. You know, considering my obsession with ‘output’ and all. Would it really come as a surprise to you that a women who wrote about her colonoscopy in three acts would be inclined to go for the click on an ad with the title ‘Potty parody’ featuring a geeky guy on the toilet? I mean, a woman has only so much restraint!

I have also written about the Toilet Paper Advertising Smackdown so I suppose I am an expert the excrement, if you will.

Or won’t, for that matter.

So Clorox, don’t get all excited about me promoting your brand of toilet cleaner (mostly because I fear my green friends will get their underwear all in a knot over that… cough cough Dani and Jessica G). For the purpose of this post I am simply recognizing the creative and commending you on the facebook ad placement. That silly little targeting algorithm sure has this chick’s number.

The video is goofy but well written in an I-can’t-believe-how-lame-this-is-cheap-shot-sort-of-middle-school-bathroom- humor-that-I-still-have-not-outgrown sort of way. Tragically geekster hip but funny just the same. However, Ode to the Commode does not wring my bell nearly as much as the title of this post which came from the copy.

Here’s the vid, kids. See for yourselves. And there is a little poll at the end to vote for your favorite campaign name. Simply for my own entertainment.

Haven’t had enough of me yet? You can also read me at 50-Something Moms Blog. For photo enthusiasts, visit Leaving the zip code, photos from outside the comfort zone.

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Filed under companies, facebook ads, humor, marketing, products

Good Humor Gone Bad

Ice cream fail? Nothing sadder than a broken down ice cream truck. Love this vintage Good Humor truck, so sorry it was not all that happy with the heat.

I am tired so I am going to open up the comments and ask what your fave Good Humor ice cream was when you were a kid. Were you a creamsicle kind of guy or was the Chocolate Eclair your thing. Or were you strictly a classic dixie cup kind of dixie chick?

Now that I think about it, isn’t Good Humor simultaneously the most ridiculous and absolutely perfect name for ice cream?

Haven’t had enough of me yet? You can also read me at 50-Something Moms Blog. For photo enthusiasts, visit Leaving the zip code, photos from outside the comfort zone.

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Filed under companies, humor, signage

Sit Happens

Like This!

This could be the best company name ever. I saw this on the road today and fell in love.

Dog Training for the Real World. Odd tagline. Is that asopposed to Dog Training for the Virtual World? Whatever, company name trumps tagline any day and it is kind of a cool combination.

File this under ‘I wish I thought of that’.

Haven’t had enough of me yet? You can also read me at 50-Something Moms Blog. For photo enthusiasts, visit Leaving the zip code, photos from outside the comfort zone.

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Filed under companies, marketing, pets, signage

Time to Cry Tuesday – A Hole in the Blogosphere

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If you read me regularly you have noticed that I also write over at 50-Something Moms Blog. I have been part of the SV Moms Group community for almost two years and consider them a family of sorts. Or as Gary likes to refer to them, my satan-worshipping blog friends.

As far as I can tell, none of them are actual satan-worshippers. Instead they are hundreds of moms – and a few dads with a strong sense of their masculinity – who write about everything from parenting to politics. The blogs are segmented geographically with one demographic group – the must current group of 50-somethings I have ever met!

In the background we are members of a thriving discussion board where we offer support, help promote one another, network and collaborate. Never before have I worked within such an amazing group.

I have been in business for many years. I have watched moms struggle with every aspect of the collision of parenting and career –  be it the choice to continue working or the option to stay home. As part of this group I have watched and listened. At times I have given council and at others I have been taught by the masters. When I needed an answer or a resource on any topic, they were my go-to group and there was always someone who would jump in and help me out.

It is with great sadness that I report the SVMoms Group is dissolving the site. The bloggers were all notified at around 3:00 PM EST on Monday. Within 6 hours a new alumni community was formed on Ning with members immediately joining by the dozens. I would imagine the whole group will migrate there within a day or so. This is a network that will not dissolve.

So, to the Sisterhood of the SVMoms I show my deepest gratitude for having been a part of something so very special. And to our fearless leaders, I thank you from the bottom of my heart for inviting me to be a part of something so life-changing. (oh yeh, and letting me lie about my age for the first year I was writing on 50-something).

Yes, there will surely be a hole in the blogosphere where we once lived!

Haven’t had enough of me yet? You can also read me at 50-Something Moms Blog. For photo enthusiasts, visit Leaving the zip code, photos from outside the comfort zone.

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Filed under 50-something moms blog, blogging, carreers, communities, companies, moms, parenting, Time to Cry Tuesdays, women

Lilly Pulitzer Animal Crackers?

I kid you not. This box is not a package comp, this is an actual box that I found at the supermarket down the block. (Uncle Guiseppes for those who live in town).

Lilly Pulitizer Edition animal crackers. Yeh, well I can see why these would be popular. You know, because little kids are heavily into designers. Especially terminally preppy designers.

I would have just taken a picture and not bought the box but they are supporting the WWF (no, not the World Wrestling Foundation, the World Wildlife Fund, but yes, it is funny that they have the same initials). And for just this reason I will stop making fun of this project  – showing quite a bit of restraint, I might add. So it appears that Lilly is working with Kraft Foods and Nabisco’s Barnum’s Animal Crackers. In honor of 2010, the Year of the Tiger, Lilly Pulitzer redesigned their box and Nabisco will donate $100,000 to support the WWF worldwide conservation efforts, include tiger conservation. (to learn more visit lillypulitzer.com and worldwildlife.org/tigers) Cool!

I told my mother-in-law about this and she asked me if the cookies were all bright colored and plaid. It had never occurred to me but I thought, wow, that would be cool. I opened the box to find that they were just ordinary animal crackers.

And then I proceeded to eat the whole damn box. (thanks Ruthie, for getting me to open it).

Haven’t had enough of me yet? You can also read me at 50-Something Moms Blog. For photo enthusiasts, visit Leaving the zip code, photos from outside the comfort zone.

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Filed under charity, companies, marketing, products

Keep on Truckin’ Mama…

… truck my blues away!

Have you ever found yourself on the Cross Bronx Expressway when it is at a complete standstill?

That’s a joke. If you are from NY you know that the Cross Bronx Expressway is ALWAYS at a complete standstill and you avoid it at all costs. Except when you are a completely happy-to-be-out-of-the-basement idiot listening to your ipod at 10, while you are driving on a painfully glorious 60 degree almost-spring-you-can-taste-it sort of day like today. Then you mistakenly take the Throgs Neck Bridge instead of the Triboro to the Harlem River Drive when you are going to Jersey and you find yourself smack in the middle of the worst 10 mile stretch of road in the universe! Or at least the east coast because I think all of Southern California is probably the equivalent of the Cross Bronx only with better scenery.

So there I am.

Stuck between 4 tractor trailors.

And I have to pee.

Like, so bad that it seems a waste not to have to go for a sonogram with a bladder that full. (inside joke for those who know about having to take a pelvic sono). Only I could bring the word ‘pelvic’ into a post about traffic and trucking. Yeh, I know, part of my charm.

So, to amuse myself, and to take my mind off of the fact that my bladder was very likely going to burst any moment, I pulled out my camera and started to find things to take pictures of. What? You don’t do that?

Well, lucky for me that I had that camera because somewhere around exit 5 this red truck pulls up alongside me with my last name on it!! (ok, maiden name but I use it for blogging and work so it counts). Thanks Zimmerman Truck Lines for truckin’ my blues away. (ok, painfully corny, sorry)

I took it as a sign that I was meant to be there at that moment.

Huh? Whatever, just humor me.

Haven’t had enough of me yet? You can also read me at 50-Something Moms Blog. For photo enthusiasts, visit Leaving the zip code, photos from outside the comfort zone.

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Filed under absurdities, carry a camera, cars, companies, humor, New York, New York City, road trip, travel