Tag Archives: Brand

Bliss Fail. Dove Win.

Some days you see something that makes your blood boil. Then there are those days that something crosses your path that makes you think there are really smart people out there who get it.

This week I had both. I’ll start with the blood boiler. Waiting on line to pay at Sephora, I spotted this outrageous product line from Bliss. Fat Girl Sixpack?!! Are you kidding me?!

It made me sad because I happen to like this brand. I have been to their spas and bought some of their products. When they started, they were a brand that was focused on making women feel good, and good about themselves. They have lost their way.


At first I thought it was some sort of joke, like an SNL skit. I want to know what product team thought this up and in what universe all the sign-offs required to launch a product allowed this to happen. It is 2013, kiddies. Are we still doing this crap? Ummm… I guess that would be a yes. On their site they state:

to sculpt a six-pack, you need to exercise and eat healthy —but to help you in your quest for a covetable core, we developed this tummy-toning gel.

SERIOUSLY?! Shame on you, Bliss. Perhaps you should read these statistics on eating disorders. Maybe if you thought about the up to 24 million people in the US suffering from eating disorders, you might reconsider this thinking.

This makes me sad. On a monumental level. Are we still doing this crap?!! (sorry, I know I said that already) But I have spent 24 years raising a fabulous daughter. One of the few of her generation who has a really great relationship with food (when did that term start) and a healthy body image. She eats well, works out and I trust she would be as disgusted by this as I am. I simply do not understand why a solid, popular women’s brand would market such a thing. And sadly, it is on the best-seller page of their site. I cannot imagine why a woman would purchase this. I thought we were done with this nonsense.

Which leads me to my favorite brand campaign and renewed faith in smart marketing. Dove. They have been continuously committed to women’s self esteem. They are working towards lifting women up. Their latest campaign is real, moving and the sort of thing that women in 2013 should expect. It focuses on the difference between the way we see ourselves, and the way others see us. I cannot count the times I have told beautiful friends who are beating themselves up about aging that I wished they could see themselves as others do. This campaign illustrates that sentiment perfectly. This is a brand I can respect. And, btw, one I have used for most of my life.

Watch this, feel good and don’t let Bliss bring you down. It seems the over 21 million people who viewed this video just might agree.

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Filed under advertising

Time to Cry Tuesday – philosophy(.com)

philosphy. Ok this product line had me at hello. Or should I say they had me at birthday girl. Here is a line of cosmetics that has ME written all over it. A lover of fine design and deep thoughts with a side of nostalgia and well… Philosphy; I am slain by this company.

Forget about the fact that the actual products are fabulous, the positioning of this brand has sold me even if it was dreck (which it is most certainly not) Their product names are all in lowercase (if you have ever received a social email from you that is how I write)

If I were asked to come up with a product line this would have been it. So needless to say I am a little bummed that I did not. Every item is named thoughtfully with a little story to tell and a lesson to learn:

amazing grace: “life is a classroom. we are both student and teacher. each day is a test…”

soul owner: “let’s review your only true assets. you own your values, your integrity, your thoughts, your words, your actions and therefore your destiny…”

Hey, these are some pretty heady thoughts for a shower gel and an exfoliating foot cream.

A big thank you to Dr. Judy for buying me this gift. I will leave you with what is written on the outside of the birthday girl kit; something i read at my birthday dinner and choked us all up a bit. Hey, you know how a table of menopausal women can get.

“philosophy: be grateful to have been given one more day, let alone one more year. remember to dance in your nightgown, sing in the shower, ride a bike, fly a kite and take an occasional “wind bath” in your bare skin. give those you love big kisses, huge hugs, and the words “i love you” often and always. nurture your body rather than starve your soul with fad dieting (this one was my fave!) spend time with the old and the weary to better appreciate your life. on your birthday, call your mother and father wherever they are to thank them for all that they have done for you, even if you think they haven’t done enough. watch the movie “life is beautiful” at least once a year. remember that you are not guaranteed tomorrow and that today is as good as it gets. thank G-d for every “thing,” every “day,” every moment.”™

Of course the ™ at the end did ruin it a bit, but hey, you have to protect the intellectual property.

So, to the makers of philosophy, you rock. And get yourself on OpenSky soon, you are a perfect fit.


Filed under companies, holidays, product reviews, products, Time to Cry Tuesdays