‘We all go. Why not enjoy the go?’
Hey Charmin, what were you guys thinking?
I am in the business. I am fully aware of the countless taglines submitted, the late nights getting silly around a conference table laden with candy, the absurd options that come out of these sessions and the painful layers of approvals.
I cannot help but think this one was a joke that somehow slipped into the pile and someone who was running out to catch a plane or go to a kid’s soccer game signed off on it without thinking.
Because, you know, even those of us who ‘enjoy the go’ – and believe me, I am one of them – know that this is just too absurd to be real. If you must know, bathroom humor and discussion of toileting has always been a favorite topic in my family. The joke is that it only takes about 15 minutes when we are all together before the discussion turns to… going. So if anyone would be the market for this, it would be us. But it sort of falls flat for me.
Now don’t get me going on the ‘Ultra Suave’ subhead to Ultra Soft. (picturing a guy with an ascot sitting on the bowl practicing smooth pick up lines) *There is nothing like humor when you are your own target… it was just pointed out to me that Ultra Suave is the Spanish translation for Ultra Soft… damn, apparently I would have done poorly on that trip to Spain. Imagine the trouble I could have gotten myself into there.
I will give this brand credit for their ‘sitorsquat’ public restroom app. Although, if I am not mistaken, they stole this idea from George Castanza.
FYI, I am a loyal user of Charmin despite their silly taglines and even though I know it is bad for the environment. There are some places I will not sacrifice, and let’s face it, butt suave is where it’s at.
I must have died and gone to promotion heaven. For the second day this week a toilet paper brand is in the headlines. Yesterday I wrote about Cottonelle’s suggestion that maybe we were not wiping all that well. Today, thanks to my friend, Jessica Gottlieb, I found this Advertising Age article about Charmin’s latest PR program: enjoy the go.
This one is sheer brilliance. Sorry Cottonelle, I remain brand loyal to Charmin and their program kicks ass… wipes.
A Help Wanted ad is a casting call for 5 bloggers to become Charmin Ambassadors. The job description and qualifications call for someone to greet and entertain bathroom guests at the Charmin Restrooms in Times Square and then blog about it. The job runs from November 23rd through December 31st with a salary of $10,000. This should get around the new FTC blogger guidelines quite nicely.
This is my favorite line:
All candidates must really, really enjoy going to the bathroom.
Honestly, if you know me you also know there is NOBODY who enjoys going to the bathroom more than I do.
I know what you are all thinking, who better than the Magnet For the Absurd (MFTA) for this job. Yeh, well, maybe 20 years ago. But I think for now I will just be content to go down to the Hilton on November 5th with my camera and Flip. Every freak in NYC will be there for sure. I should be right at home.
Good ole Mr. Whipple must be spinning in his grave!
Haven’t had enough of me yet? You can also read me at 50-Something Moms Blog. For photo enthusiasts, visit Leaving the zip code, photos from outside the comfort zone.