…at picking up #2?!
Oh yes, you read that billboard correctly. This is an advertisement for Callahead. And who, might you ask, is this company? Well, if you live in the suburbs near a house under construction, or you attend an outdoor concert or event, then you would know that Callahead would be a supplier of…
… you guessed it, porta-sans. Yes, my friends, here is a company that capitalized on the funkiness of its product with a campy name. Then went one step further in the school of ‘i know you are but what am I’ advertising and came up with what I think is a brilliant tagline. Seriously, how can you not laugh when you see this? Come on all you lofty sophisticates and award-winning creatives. I challenge you to say that this is not effective and memorable. At the risk of using a marketing term with a double entendre, this sucker is extremely ‘sticky’.
So you get the full picture of why I took this shot, let me first say that my sister-in-law called me the day before I saw this billboard to tell me that she saw the truck and did not have a camera. The next day, there I am driving into the city for brunch and right on the ramp to the Midtown Tunnel is that crazy billboard. I missed it on the way in, so on the way out I hung my camera out the window facing backwards and caught it at the last minute. NO, I was not driving. Give me a break, I am not that nuts.
I was going to crop it till I noticed the Empire State Building, that crazy sky and the wild angle and decided the whole shot was a keeper.
Just in case you were wondering what these look like in person, I took a picture of one on my walk this morning. This baby is the Econo-Head. Oh, how I love that name. As the website states, ‘this product has evolved dramatically over the years… Econo head is one of our most attractive portable toilets available today.’ Wait, here it comes…
ARE YOU KIDDING ME? How did anyone write that copy with a straight face?
Hold on, this gets better. Here are a few of my faves in the product line: The Special Event Toilet (for those special events, you know what they are). The Construction Flush (is that like a Royal Flush?) and my all time favorite…
The Job-Site Head. OMG, this one kills me. Go ahead, think about that one. Job? Head? This reminding anyone of anything here? Really, who would not like a little head on the job site? If you remember way back when I did a post about ‘a little head would be nice’. (You really need to click on that link now, don’t you?)
Face it, bathroom humor and infantile behavior always gets a laugh. And remember, this ain’t no mom blog 7 days a week, that’s for sure.
For photo enthusiasts, visit Leaving the zip code, photos from outside the comfort zone.