Tag Archives: branding

And… We’re Branded!

No, you are not in the wrong place. This is the same old i could cry but i don’t have time with a whole new look.

Yes, this is a tale of the shoemaker’s kids having no shoes. Believe it or not, this blog has been around  since 2008. And yes, I was a graphic designer without branding. I liked to think of it as my rebellion against too many decades in the business. You know, like the fashionista who goes out in sweatpants just to prove she is not shallow.

Actually that is a horrible analogy and the real reason this blog never carried a designed header is because:

a] I was lazy

b] I was never happy with anything I designed for it

c] I was lazy

d] I had commitment probems

e] all of the above

oh and f] I was lazy

Anyway, I bit the bullet, took the plunge, reveled in the fact that I did not toss out that fabulous book of archival drawings in the big office purge and today I bring you the newly branded, jam master i could cry but i don’t have time. (maybe i should change the name to i could design but i don’t have time – but that would not be clever or funny, for that matter)

Ah… change and commitment. Neither are ever comfortable but this was long overdue. I hope I don’t wake in the middle of the night and regret this. (prone to drama)

I am still playing with theme design but this is a start. If you have any comments, critiques, suggestions or opinions… keep them to yourselves.

Just kidding, I would love to hear what you think.

Oh, and for those of you on email subscription who don’t want to click over to the web and see this baby in real life, here is what the logo looks like:

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Filed under blogging, design

What are you thinking

Over the next few days you will hear all the reasons why I love the W Hotel in Miami. This first reason is a biggie. How can I, the Magnet for the Absurd, ever resist a coaster in the bathroom under glass that asks me:

What are you thinking right at this very second?

Then, as if that were not endearing enough, I am told to:

(write it down)

Seriously, I had to look around that bathroom for the camera.

Talk about a brand that GETS me! I am smitten.

Haven’t had enough of me yet? You can also read me at 50-Something Moms Blog. For photo enthusiasts, visit Leaving the zip code, photos from outside the comfort zone.

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Filed under carry a camera, companies, travel, Uncategorized

Subliminal Signage

marvel

Here is the first of two great signs that do a little ‘borrowing’ into the brand loyalty of others. This one is a true landmark in an area near where I grew up. If you were not thinking, you might call the place Marvel – like the comics. But that big soft ice cream cone makes you realize that around these parts the name rhymes with Carvel. (I wonder if they sell a pudgy the whale cake).

blinkos

This next one just kills me. They even have the FedEx affiliation. “Hey hon, be right back, I am going down to the Blinko’s to make some copies.”

Got to give them both credit for some clever naming. I am sure that there are some brand police out there who would get a kick out of this.

Haven’t had enough of me yet? You can also read me at 50-Something Moms Blog.For photo enthusiasts, visit Leaving the zip code, photos from outside the comfort zone.

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Filed under humor, signage

The Naked Truth

File this under more crazy lawsuits in the news. Actually, this one makes sense to me. I have always been a fan of creating an intellectual property.

If you have ever been in Times Square you are no stranger to the Naked Cowboy. 10 years ago the image of this guy in tighty whities (not hanky pankies) might have been a shock. But these days New Yorkers just pass him by as if he were the typical NY street sight that he is.

In this era of creating a brand, Robert Burck has trademarked the Naked Cowboy signature look (underwear, white guitar and cowboy hat) and has made several television and movie appearances in costume, including for a televised audition on the American Idol reality TV program, the lawsuit said.

I am pretty sure this guy is a genius.

It seems that our naked boy is suing Mars, Inc., the makers of M&Ms and their ad agency for creating a billboard with a blue M&M dressed in his outfit. 

Now, I have been in the PR/marketing and promotion biz for way more years than I care to admit. For the life of me I don’t understand how these guys thought they could get away with this. Alright, so maybe it is a stretch to know that this guy actually trademarked his look. But he has been around way too long and has been too recognizable an icon on the streets of our great city for an agency to not do their due diligence and confirm that this would be cool. (oh right, the agency is in Ohio – no offense to my Ohio friends). They are claiming that the campaign is a parody and they have a first amendment right to use the image. A bit of a stretch, no?

This crazy cowboy is going so far as to say he does not endorse this product and made mention of Type 2 Diabetes. (I work on a Type 2 Diabetes drug, maybe we should look into signing him as our celeb spokesperson!). Another bit of a stretch. Would he not except large sums of money to endorse the product if offered it? I mean really, are we to believe that a guy that has made a living for the last 10 years wearing underwear in Times Square in all kinds of weather is driven by some lofty set of morals?

This all gets me thinking. Perhaps I should trademark my look. What? You think a black t-shirt and jeans is not available for trademark?

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Filed under current events, humor, lawsuits, New York City

Rebranding Menopause


Let’s face it, there is nothing cool, glamorous or fun about menopause. Pre, peri, post… all of it rings of insane women aging not-so-gracefully.

This idea of rebranding started when speaking to a dear (male) friend that I have known for many years. We were at a big party and it seemed more than one woman asked to have the AC turned up. Which turns to the obvious conversation about menopause. My friend said he thought that the name was the problem. Bad branding if you will. Let us dissect it for a moment. Men (bad start) O (extraneous letter) Pause… hmmm what does that MEAN?

Being the wiseass that I am, I asked “What should we call it then? Irrational bitches that sweat too much?” His answer was charming, “A better name would be – I will see you next Tuesday.” Cute right?

What name would better describe menopause with more dignity?

Let’s think about it this. Is the problem really in the branding? Or is the assumption that, not unlike when women are younger and everything is blamed on ‘she’s on the rag’, that a woman of ‘a certain age’ is always in the hot seat (no pun) when her behavior is erratic because she is doing ‘The Menopause Thang!’ (was this a James Brown song?)

Back to the rebranding idea. I once worked on a pitch for an erectile disfunction drug. A pharma co. spent a million dollars on a focus group exploring the idea of renaming erectile disfunction. What these geniuses came up with was that it was not, in fact, the name that was the probem, but more the condition itself. DUH! 

So, my friends, I think it is safe to say that renaming anything that basically sucks does not change it’s level of suckage. 

Now I need to go and turn the AC to the temp of a meat locker so I can sleep tonight.

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Filed under humor, women