Tag Archives: facebook ads

My fibroid history and targeted advertising

Arghh! You are saying. (exactly how do you pronounce arghh?) Do we really need to know about her friggin’ fibroid history? Do we really care about the dirty little details of her aging reproductive tract?

Actually, no you don’t. But apparently facebook did because they saw it fit to target me with this ad for a fibroid clinical trial.

Do I have fibroids? Not anymore because I had those babies yanked out about 4 years ago with my uterus if you really must know. (oh jeez, is there no end to this level of discomfort?) Good news: I can wear white pants whenever I want. I digress.

The question is, did facebook’s magic algorithm figure to target me with a fibroid trial because of my age, or because fibroids have been mentioned more than once on this very blog? (this blog is listed in networked blogs on facebook)

One will never really know the answer to that or the other mind-boggling questions of the universe. But it is safe to say either one or both of those could have gotten that ad on my page.

The reason I have chosen to share all this with you now is that it comes at such a timely juncture in our online lives; in a week where facebook’s ‘invasion’ of our privacy has been questioned ad nauseum. Users are in an uproar about how much of their profile information will be shared.

Well, the reality is kiddies, the info is out there for the taking. Not just on facebook, but all over the web. This article by Micheal Bush in Ad Age illustrates quite well how a digital profile can be gathered without much effort. Public information, as they say. Creepy, on some level but really who cares?

What are we afraid of? Well, me? I am not afraid of a whole hell of a lot. I don’t want to have my identity stolen and I don’t want to be stalked by creeps in real life. I agree with Micheal Bush, I don’t think that is the goal of marketers. Their goal is to reach their target market; the very people that are most likely to be their customers. To me, that’s not so terrible. Because if I had a facebook ad for string bikinis on my page I would only become depressed that my fibroid/uterus free body has no business squeezing into one. Or if you would be more mundane, I would not like to see ads for diapers.

I am both too old and thankfully too young to be buying any kind of diapers real soon.

Do you get where I am going with this? Does the fact that I have been in the business of marketing brands for the past (never mind how many) years taint my opinion? Maybe. Does my love (read obsession) for social media further color my feeling about this? Hell yeh.

Personally, I sort of think it is worth it to give up a little false sense of privacy to have the access to this kind of information. On a serious note, when I was trying to decide what to do about those damn fibroids, I would have welcomed the information that ad was offering me. (instead of torturing poor Dr. Judy for weeks about what I should do. Thanks again Jude, I will never forget your patience, I owe you a drink)

Haven’t had enough of me yet? You can also read me at 50-Something Moms Blog. For photo enthusiasts, visit Leaving the zip code, photos from outside the comfort zone.

add to del.icio.usAdd to Blinkslistadd to furlDigg itadd to ma.gnoliaStumble It!add to simpyseed the vineTailRankpost to facebook

7 Comments

Filed under blogging, facebook, facebook ads, health, humor, social media, trends

How Will I Look Old?

Seems that facebook ads have become a new sport here at i could cry. This one is about as scary as they come. Well maybe not as scary as the Elvis Chihuahua, but close.

So let me get this one straight, I should not be SCARED of getting OLD. Ok, so then why are both those words in ominous looking all caps. AND I can not only see how I look old, but I can do this to my friends too?!

Well that might have some appeal to it.

Hey guys, look, I am a way better looking crazy old hag than you are. I am thinking if I did this to the First Thursdays and showed up with prints at dinner you would hear that collective scream around the world.

Oh my, I can even choose my age and try it FREE. And someone would pay for this why?

Correct me if I am wrong but don’t most women my age go into a plastic surgeon’s office and have this type of computer simulation done to show them how they will look YOUNGER? Not sure why we would want to peek any further down the back nine with this application.

Yeh, I think I will keep that little nightmare under wraps and wait for the real thing to gradually creep up on me, then I might not notice as much.

Haven’t had enough of me yet? You can also read me at 50-Something Moms Blog. For photo enthusiasts, visit Leaving the zip code, photos from outside the comfort zone.

add to del.icio.usAdd to Blinkslistadd to furlDigg itadd to ma.gnoliaStumble It!add to simpyseed the vineTailRankpost to facebook

4 Comments

Filed under body image, humor, humor

Gerber Baby Wanted

You all know how I love facebook ads. This one surely does not disappoint. It would appear our friends at Gerber are searching for a new baby to represent their brand. No, they are not a client, and no I do not feel either one way or another about their product. Honestly, since Danny is 17 (years, not months) I am embarrassed to say I don’t even know if that is the brand I bought for him.

Wait, did I even give him baby food? Oh, I guess I must have, he wasn’t born with teeth. I think with Jana I might have gone the make your own food route for a little while. I have memories of ice cube trays of pureed chicken but I think that got too gross.

Whatever, this is not about baby food. It is about babies. Now for those of you who are not familiar, this is the traditional Gerber baby. This kid is friggin’ adorable, right. I mean that little button nose, the sweet little bowtie lips, the sparkling eyes laced by long lashes, perfect shaped head… you get the picture.

Now the baby in that facebook ad? C’mon folks this little sucker is scaaaary looking. This little imp looks petrified and I hate to be cruel here but a little alien-esque. Of all the babies out there, and with all due respect to the parents of this one, could they not have found a stock photo of a better looking baby than this?

Hey, I guess it’s better than using that hairy guy they used on the moms go back to school ad.

Haven’t had enough of me yet? You can also read me at 50-Something Moms Blog. For photo enthusiasts, visit Leaving the zip code, photos from outside the comfort zone.

add to del.icio.usAdd to Blinkslistadd to furlDigg itadd to ma.gnoliaStumble It!add to simpyseed the vineTailRankpost to facebook

2 Comments

Filed under absurdities, humor, marketing

Sleep Apnea and You

Ahh, those fabulous facebook targeted ads. Does anyone else pay attention to these? One of my concerns of late is that I get more absurd ads than anyone else. Am I paranoid, or am I truly the Magnet For the Absurd (MFTA)?

This beauty came across my page the other night:

What the hell? What is a CPAP mask and is anyone else horrified at the idea of sleeping next to someone wearing one of these things? And, oh wise algorithm of facebook…why me? I wonder, is there a huge population of women my age on facebook that suffer from sleep apnea. Or is this just an ad that rotates through the entire facebook community in hopes that they will find those who do suffer. I had to do myself a little research on this (big surprise) and found this horrifying article that states the following:

New research from South Korea indicates that people who suffer from severe obstructive sleep apnea (OSA) have reduced concentrations of gray matter in multiple areas of the brain.

Gray matter refers to the brain’s cerebral cortex, where most of the analyzing processes take place. The changes in brain structure maybe the cause of heart and memory problems—which are both common in individuals with OSA.

Oh crap, is my lack of gray matter showing! Honey does this reduced gray matter make my ass look fat?

I digress, back to facebook ads. I can understand some of the others that show up on my page. You know the ones that target everything towards 50-year-olds just to remind me how old I am in case I maybe forgot for a moment or two in between the days when AARP has sent me membership cards – I have received 7 to date, no lie. I have seen the Buy Uggs at 50 ad with the pink Uggs that no one on earth would be caught dead in. Figuring this ad was done by some 20-something who thinks her mom’s friends are lame enough to buy them. Or the hey 50-year-old we need you to test out the i-pad, maybe because the i-adultdiaper is not quite out of beta yet! Yeesh!

Wait, what was this post about again? (uh oh, must be the gray matter thing)

Haven’t had enough of me yet? You can also read me at 50-Something Moms Blog. For photo enthusiasts, visit Leaving the zip code, photos from outside the comfort zone.

add to del.icio.usAdd to Blinkslistadd to furlDigg itadd to ma.gnoliaStumble It!add to simpyseed the vineTailRankpost to facebook

4 Comments

Filed under absurdities, body image, humor, women

Elvis Chihuahua?

Once again I signed on to facebook to be faced with an ad that left me dumbstruck. First, where did this image come from? Hey Bob, how ’bout we use that Elvis chihuahua image for the mortgage refi ad? Only in NY though. I am not sure of how the midwestern folks will relate. WTF?!

There is no way the images for these FB ads are chosen by human beings. There has to be some random flawed algorithm at play here. These are like the hairy guy ads I wrote about awhile back. I am also left wondering what would drive someone to do this illustration. You know, wake up one morning, stare at the blank sheet of paper and think, hey maybe I will put some elvis hair on a rat dog today. Sounds like something my old friend Ed W. would do. Wait! Ed, did you draw this? Or maybe this is your dog. I can see you having a dog like this.

You have to admit that these ads do get attention. And hey, I might refinance with a Bob Dylan pekinese if I could get 4.2%!

And don’t you just wonder why these ridiculous ads keep popping up on MY facebook page? Hmmm, could it be the MFTA tag?

Haven’t had enough of me yet? You can also read me at 50-Something Moms Blog. For photo enthusiasts, visit Leaving the zip code, photos from outside the comfort zone.

add to del.icio.usAdd to Blinkslistadd to furlDigg itadd to ma.gnoliaStumble It!add to simpyseed the vineTailRankpost to facebook

4 Comments

Filed under absurdities

Social Media Saturday – Facebook Profile Tattoos?

husband-tattoo

Since the whole reason for starting this blog was to learn more about the social media space, I thought it would be fun to start this new series, Social Media Saturdays. I will be taking a look at the pros and cons of social media and of course pointing out the things that amuse me.

For those of you who are not on Facebook, the image to the left is a targeted Facebook ad. And a ridiculous one at that. What targeted means, in lay terms, is that there is some kind of creepy algorithm that aggregates all your profile info – age, marital status, geography, Facebook behavior, professional affiliations and G-d knows what else, perhaps even your bathroom habits. This information is then used to create strategically targeted ads that, in theory, fill your personal needs. (Nothing revolutionary, online ad networks have been doing this for a while. Think Google Ads). Again, in theory, you will be inclined to click on those ads, buy those products and services and the world will be a much better place because you don’t have to see ads for stuff you don’t want.

NOT.

Once again, I will retain my MFTA (Magnet For The Absurd) status with this post. I am guessing that perhaps the sole reason why I saw this ad on my Facebook page was because I am a married woman. (or maybe it is because I have linked to my blog where I have written about tattoos more than once). One would guess that all married women get this one, and all married men get the wife version with Jane on it. But how far does the targeting go? Will my married gay male friends get the John version? Depends upon how evolved the ad network is – both technically and socially. And if I were to get divorced would this ad stop appearing and would it be replaced by a dating service. Probably.

Creepy? Definitely.

Back to the absurdity of the offering. Hey, I love my husband but just as I doubt I would tattoo his name on my ass, I probably wouldn’t do it to my profile either. I wonder if there is an ad for a tattoo removal doctor that follows after you add this to your profile.

This illustrates the level of nonsense that is cluttering the social media networks, most of which is just white noise to the users. You Facebook users out there, for the fun of it, start paying attention to the ads that appear on your profiles and leave the most ridiculous ones in the comments.

This should be interesting.

Haven’t had enough of me yet? You can also read me at 50-Something Moms Blog. For photo enthusiasts, visit Leaving the zip code, photos from outside the comfort zone.

add to del.icio.usAdd to Blinkslistadd to furlDigg itadd to ma.gnoliaStumble It!add to simpyseed the vineTailRankpost to facebook

2 Comments

Filed under absurdities, communities, social media, social media saturdays, technology