Since the whole reason for starting this blog was to learn more about the social media space, I thought it would be fun to start this new series, Social Media Saturdays. I will be taking a look at the pros and cons of social media and of course pointing out the things that amuse me.
For those of you who are not on Facebook, the image to the left is a targeted Facebook ad. And a ridiculous one at that. What targeted means, in lay terms, is that there is some kind of creepy algorithm that aggregates all your profile info – age, marital status, geography, Facebook behavior, professional affiliations and G-d knows what else, perhaps even your bathroom habits. This information is then used to create strategically targeted ads that, in theory, fill your personal needs. (Nothing revolutionary, online ad networks have been doing this for a while. Think Google Ads). Again, in theory, you will be inclined to click on those ads, buy those products and services and the world will be a much better place because you don’t have to see ads for stuff you don’t want.
Once again, I will retain my MFTA (Magnet For The Absurd) status with this post. I am guessing that perhaps the sole reason why I saw this ad on my Facebook page was because I am a married woman. (or maybe it is because I have linked to my blog where I have written about tattoos more than once). One would guess that all married women get this one, and all married men get the wife version with Jane on it. But how far does the targeting go? Will my married gay male friends get the John version? Depends upon how evolved the ad network is – both technically and socially. And if I were to get divorced would this ad stop appearing and would it be replaced by a dating service. Probably.
Back to the absurdity of the offering. Hey, I love my husband but just as I doubt I would tattoo his name on my ass, I probably wouldn’t do it to my profile either. I wonder if there is an ad for a tattoo removal doctor that follows after you add this to your profile.
This illustrates the level of nonsense that is cluttering the social media networks, most of which is just white noise to the users. You Facebook users out there, for the fun of it, start paying attention to the ads that appear on your profiles and leave the most ridiculous ones in the comments.
This should be interesting.