Category Archives: social media saturdays

Social Media Saturday #BeatCancer

Picture 9

About the program from their website:

#BeatCancer is a social media experiment and movement created by Everywhere, a social media communications and content company based in Atlanta, Georgia. The idea was spawned by Managing Partner, Tamara Knechtel. “We were headed to BlogWold in Las Vegas with a few of our clients, including Jermain Dupri. We new we’d be in a hotbed of major bloggers and twitterers and Don Lemon and I were talking about how the power of social media should be used for more than just marketing products. If Ashton Kutcher could get a million followers, couldn’t we take on a social cause through social media? My business partners who’ve watched as I’ve struggled with cancer suggested we try to beat cancer through social media. Thus #BeatCancer was born.” Knechtel immediately reached out to Rick Calvert, organizer of BlogWorld, and Guinness World Records to see if they could compete to set a record for the distribution of the largest mass message through social media. Both agreed and in no time, others joined in the movement providing sponsorship support.

In a 24-hour period of time starting Friday, October 16th at 9 am (PDT) and lasting until Saturday, October 17th at 9am (PDT) people all over the internet stratosphere will be asked to send tweets and Facebook status updates and to blog using#BeatCancer in their posts. Ebay/Paypal and MillerCoors Brewing Company will donate a penny ($0.01)* for every Twitter message, Facebook update or blog post that includes the phrase #BeatCancer. All money will be donated to non-profit cancer organizations including SU2C (Stand Up to Cancer), Alex’s Lemonade, Bright Pink, and Spirit Jump. All of the non-profits are 501 (c)(3) organizations and accredited by The American Cancer Society. A listing of all organizations and a live stream of postings can be found at www.beatcancereverywhere.com.

This is, by far, one of my favorite social media programs to date. It was launched today at Blogworld 09. If you remember, I attended Blogworld 08 back when I was an ignorant little driveling blogger and had no idea how cool this world could really be.

If you are a blogger, twitterer or just one of my crazy friends with a Facebook page, you can join this movement by simply clicking on the link above and following the directions on their site.

Here’s to you Tamara Knechtal, for turning your nightmare around and using your craft to change the world, 1 penny at at time. Good luck in breaking the world record.

Again, the Social in Social Media strikes again.

Haven’t had enough of me yet? You can also read me at 50-Something Moms Blog. For photo enthusiasts, visit Leaving the zip code, photos from outside the comfort zone.

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Filed under blogging, charity, companies, health, marketing, social media, social media saturdays, trends, twitter

Social Media Saturday – Facebook Profile Tattoos?

husband-tattoo

Since the whole reason for starting this blog was to learn more about the social media space, I thought it would be fun to start this new series, Social Media Saturdays. I will be taking a look at the pros and cons of social media and of course pointing out the things that amuse me.

For those of you who are not on Facebook, the image to the left is a targeted Facebook ad. And a ridiculous one at that. What targeted means, in lay terms, is that there is some kind of creepy algorithm that aggregates all your profile info – age, marital status, geography, Facebook behavior, professional affiliations and G-d knows what else, perhaps even your bathroom habits. This information is then used to create strategically targeted ads that, in theory, fill your personal needs. (Nothing revolutionary, online ad networks have been doing this for a while. Think Google Ads). Again, in theory, you will be inclined to click on those ads, buy those products and services and the world will be a much better place because you don’t have to see ads for stuff you don’t want.

NOT.

Once again, I will retain my MFTA (Magnet For The Absurd) status with this post. I am guessing that perhaps the sole reason why I saw this ad on my Facebook page was because I am a married woman. (or maybe it is because I have linked to my blog where I have written about tattoos more than once). One would guess that all married women get this one, and all married men get the wife version with Jane on it. But how far does the targeting go? Will my married gay male friends get the John version? Depends upon how evolved the ad network is – both technically and socially. And if I were to get divorced would this ad stop appearing and would it be replaced by a dating service. Probably.

Creepy? Definitely.

Back to the absurdity of the offering. Hey, I love my husband but just as I doubt I would tattoo his name on my ass, I probably wouldn’t do it to my profile either. I wonder if there is an ad for a tattoo removal doctor that follows after you add this to your profile.

This illustrates the level of nonsense that is cluttering the social media networks, most of which is just white noise to the users. You Facebook users out there, for the fun of it, start paying attention to the ads that appear on your profiles and leave the most ridiculous ones in the comments.

This should be interesting.

Haven’t had enough of me yet? You can also read me at 50-Something Moms Blog. For photo enthusiasts, visit Leaving the zip code, photos from outside the comfort zone.

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Filed under absurdities, communities, social media, social media saturdays, technology