About the program from their website:
#BeatCancer is a social media experiment and movement created by Everywhere, a social media communications and content company based in Atlanta, Georgia. The idea was spawned by Managing Partner, Tamara Knechtel. “We were headed to BlogWold in Las Vegas with a few of our clients, including Jermain Dupri. We new we’d be in a hotbed of major bloggers and twitterers and Don Lemon and I were talking about how the power of social media should be used for more than just marketing products. If Ashton Kutcher could get a million followers, couldn’t we take on a social cause through social media? My business partners who’ve watched as I’ve struggled with cancer suggested we try to beat cancer through social media. Thus #BeatCancer was born.” Knechtel immediately reached out to Rick Calvert, organizer of BlogWorld, and Guinness World Records to see if they could compete to set a record for the distribution of the largest mass message through social media. Both agreed and in no time, others joined in the movement providing sponsorship support.
In a 24-hour period of time starting Friday, October 16th at 9 am (PDT) and lasting until Saturday, October 17th at 9am (PDT) people all over the internet stratosphere will be asked to send tweets and Facebook status updates and to blog using#BeatCancer in their posts. Ebay/Paypal and MillerCoors Brewing Company will donate a penny ($0.01)* for every Twitter message, Facebook update or blog post that includes the phrase #BeatCancer. All money will be donated to non-profit cancer organizations including SU2C (Stand Up to Cancer), Alex’s Lemonade, Bright Pink, and Spirit Jump. All of the non-profits are 501 (c)(3) organizations and accredited by The American Cancer Society. A listing of all organizations and a live stream of postings can be found at www.beatcancereverywhere.com.
This is, by far, one of my favorite social media programs to date. It was launched today at Blogworld 09. If you remember, I attended Blogworld 08 back when I was an ignorant little driveling blogger and had no idea how cool this world could really be.
If you are a blogger, twitterer or just one of my crazy friends with a Facebook page, you can join this movement by simply clicking on the link above and following the directions on their site.
Here’s to you Tamara Knechtal, for turning your nightmare around and using your craft to change the world, 1 penny at at time. Good luck in breaking the world record.
Again, the Social in Social Media strikes again.