Tag Archives: Tampon

I Bet You Wished

I am pretty sure this stuff gets put in front of me intentionally. Perhaps because I have a keen sensitivity to it and pay attention. I live so much of my life – both personal and professional – elbow deep in the details. That is probably why I cannot help but see this stuff. This one was actually spotted from the back seat by my daughter. The fact that my kids get this stuff and notice them is my single greatest parenting achievement (a close second is the fact that they love a good bathroom joke).

I have written about the wisdom of the universe before. In love, in artmore than once – and of course in regards to plumbing and feminine hygiene products. As you all know, that last one is something that has plagued the masses for decades.

This one? It is actually a billboard! We passed it on the way home from Brooklyn the other night. I don’t even remember where it was, but I will take a guess and say somewhere on the BQE (and no worries, I was not driving).

So here is the thing – how many tens of thousands of people pass this sign every day? This is a big commuter corridor, after all. It is going east so I am going to say most people see it on their way home at the end of the day. Does anyone actually SEE it? Do they read it and think, hmmmm, what DO I wish? What do I wish so much that someone would bet on it? And based on the tense of the sentence, what do I wish I had done in the past? Maybe you are a grammar and punctuation junkie (cough, cough, Shelly Kramer), and you wonder why there is no question mark at the end of the sentence. Or you might think, hey, is this a real billboard or graffiti? Or damn, I need to get my phone out fast and take a picture of this one (that would be all you Amytypes out there). I worry that too many people – probably the majority – pay it no mind at all. Which is the whole point of this post.

On this beautiful Sunday morning, on the back nine of the summer (that’s for all my golf peops), I would like you all to ponder what you wish today. Make it a good one. And I would be honored if you would be so kind as to share that wish… because that BS about it not coming true if you share it is old school.

What is a wish if not to share?

Happy Sunday everyone!

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Filed under carry a camera, graffiti, road signs, signage

When Men do Merchandising

Jana and I went into the drug store yesterday to pick up some tampax. (Now there is a show-stopping opening line if I ever wrote one.) As we walked down the aisle I heard her famous brand of “ARE you kidding me?!” I turned around to see not one, but two NFL free standing displays…

blocking the tampons and feminine hygiene products.

As a marketer and brand-focused professional I tried to see what the idea was behind this. I have come up with a few thoughts and will outline them here, with a poll at the end to get your input.

Put the NFL stuff in front of the tampons because:

1. while a woman is bleeding she feels the need to get a little gift for her guy to distract him.

2. there are women who are football fans and they may want some of these for themselves.

3. stockperson was stoned and placed the displays there as a joke.

4. stock person just put them randomly in an aisle with no thought to surrounding merchandise.

5. there is a level of discomfort with feminine hygiene products and they wanted to hide them.

6. foreshadowing: Tampax will be coming out with NFL branded tampons (Team Tampax?) and this is a pre-launch teaser.

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Filed under absurdities, advertising, humor, marketing, products