Naked Cowboy Wins the Big Buck(aroos)

naked_cowboy_in_times_square

I posted about the Naked Cowboy vs. Mars, Inc. lawsuit back in June. Robert Burck sued the candy company for copyright infringement when they created a blue M&M in his likeness and plastered it over Times Square. (On his turf no less).

Over the past couple of days I have noticed there was a lot of traffic on this blog with the search term Naked Cowboy. I did a quick scan and guess what?

Apparently he has settled. And get this, the NY Post is reporting the settlement was for $4 million!!

What a great country. Where a raving lunatic half-naked singing cowboy can hang in Times Square and create an intellectual property that warrants a multi-million dollar settlement.

Check out his website. Seems all those years of freezing his scantily clad butt off on the streets of NY has enabled him to create a brand that has yielded an EP called Year of the Cowboy, a podcast available on iIunes (yes there is a typo on his website), an MTV video, and Naked Cowboy.TV. 

He is even available for Business/Appearance Opportunities through Naked Cowboy Enterprise. Under what circumstances would a business want to hire this guy? Who knows. Think creatively. And surely he would be the hit of any over-the-top Bar Mitzvah or Sweet 16. 

Think about this. If you create a brand, no matter how ridiculous, and you are persistent and stick with the essence of that brand, the possibilities are endless.

Oh right, and if a major corporation does not do their homework on copyright infringement of an intellectual property, that helps too. To the tune of $4 million smackaroos…

Buckaroo.

Haven’t had enough of me yet? You can also read me at Mid-Century Modern Moms and at 50-Something Moms Blog where Jana joins in the election bloglove.

For photo enthusiasts, visit Leaving the zip code, photos from outside the comfort zone.

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17 Comments

Filed under absurdities, humor, lawsuits, marketing, New York City, news, search engine terms, searches

17 responses to “Naked Cowboy Wins the Big Buck(aroos)

  1. Liz

    Car shows…Why not have a naked cowboy promote your Ford truck. Always thinking…..

  2. Ivy Mindlin

    hey, we’ve always said…it’s all in the branding. Go Cowboy!!!!

  3. Dr Jimmy

    Calm down ladies——There’s still room for a “Naked Cowgirl”!!! So why don’t one of you “pony up”??

  4. 1hpb

    Did you know CNN interviewed him for his opinion on the election? they stayed and asked him multiple questions.

  5. Pingback: Naked Cowboy is suing again! « i could cry but i don't have time

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