I posted about the Naked Cowboy vs. Mars, Inc. lawsuit back in June. Robert Burck sued the candy company for copyright infringement when they created a blue M&M in his likeness and plastered it over Times Square. (On his turf no less).
Over the past couple of days I have noticed there was a lot of traffic on this blog with the search term Naked Cowboy. I did a quick scan and guess what?
Apparently he has settled. And get this, the NY Post is reporting the settlement was for $4 million!!
What a great country. Where a raving lunatic half-naked singing cowboy can hang in Times Square and create an intellectual property that warrants a multi-million dollar settlement.
Check out his website. Seems all those years of freezing his scantily clad butt off on the streets of NY has enabled him to create a brand that has yielded an EP called Year of the Cowboy, a podcast available on iIunes (yes there is a typo on his website), an MTV video, and Naked Cowboy.TV.
He is even available for Business/Appearance Opportunities through Naked Cowboy Enterprise. Under what circumstances would a business want to hire this guy? Who knows. Think creatively. And surely he would be the hit of any over-the-top Bar Mitzvah or Sweet 16.
Think about this. If you create a brand, no matter how ridiculous, and you are persistent and stick with the essence of that brand, the possibilities are endless.
Oh right, and if a major corporation does not do their homework on copyright infringement of an intellectual property, that helps too. To the tune of $4 million smackaroos…
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