I posted about the Naked Cowboy vs. Mars, Inc. lawsuit back in June. Robert Burck sued the candy company for copyright infringement when they created a blue M&M in his likeness and plastered it over Times Square. (On his turf no less).
Over the past couple of days I have noticed there was a lot of traffic on this blog with the search term Naked Cowboy. I did a quick scan and guess what?
Apparently he has settled. And get this, the NY Post is reporting the settlement was for $4 million!!
What a great country. Where a raving lunatic half-naked singing cowboy can hang in Times Square and create an intellectual property that warrants a multi-million dollar settlement.
Check out his website. Seems all those years of freezing his scantily clad butt off on the streets of NY has enabled him to create a brand that has yielded an EP called Year of the Cowboy, a podcast available on iIunes (yes there is a typo on his website), an MTV video, and Naked Cowboy.TV.
He is even available for Business/Appearance Opportunities through Naked Cowboy Enterprise. Under what circumstances would a business want to hire this guy? Who knows. Think creatively. And surely he would be the hit of any over-the-top Bar Mitzvah or Sweet 16.
Think about this. If you create a brand, no matter how ridiculous, and you are persistent and stick with the essence of that brand, the possibilities are endless.
Oh right, and if a major corporation does not do their homework on copyright infringement of an intellectual property, that helps too. To the tune of $4 million smackaroos…
Buckaroo.
Haven’t had enough of me yet? You can also read me at Mid-Century Modern Moms and at 50-Something Moms Blog where Jana joins in the election bloglove.
For photo enthusiasts, visit Leaving the zip code, photos from outside the comfort zone.
i could cry but i don't have time 
Car shows…Why not have a naked cowboy promote your Ford truck. Always thinking…..
hey, we’ve always said…it’s all in the branding. Go Cowboy!!!!
Calm down ladies——There’s still room for a “Naked Cowgirl”!!! So why don’t one of you “pony up”??
Did you know CNN interviewed him for his opinion on the election? they stayed and asked him multiple questions.
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