cause-related marketing | i could cry but i don't have time

Tag Archives: cause-related marketing

July 15, 2010 · 5:42 pm

Flushing out ideas and marketing the crap out of them

Ok, today’s post is a little entertainment from the land of advertising. Is it still referred to as Madison Avenue or have the likes of crowdsourcing and word of mouth made that obsolete?

Whatever, this sucker came up as a facebook ad and I could not resist the click. You know, considering my obsession with ‘output’ and all. Would it really come as a surprise to you that a women who wrote about her colonoscopy in three acts would be inclined to go for the click on an ad with the title ‘Potty parody’ featuring a geeky guy on the toilet? I mean, a woman has only so much restraint!

I have also written about the Toilet Paper Advertising Smackdown so I suppose I am an expert the excrement, if you will.

Or won’t, for that matter.

So Clorox, don’t get all excited about me promoting your brand of toilet cleaner (mostly because I fear my green friends will get their underwear all in a knot over that… cough cough Dani and Jessica G). For the purpose of this post I am simply recognizing the creative and commending you on the facebook ad placement. That silly little targeting algorithm sure has this chick’s number.

The video is goofy but well written in an I-can’t-believe-how-lame-this-is-cheap-shot-sort-of-middle-school-bathroom- humor-that-I-still-have-not-outgrown sort of way. Tragically geekster hip but funny just the same. However, Ode to the Commode does not wring my bell nearly as much as the title of this post which came from the copy.

Here’s the vid, kids. See for yourselves. And there is a little poll at the end to vote for your favorite campaign name. Simply for my own entertainment.

Haven’t had enough of me yet? You can also read me at 50-Something Moms Blog. For photo enthusiasts, visit Leaving the zip code, photos from outside the comfort zone.

Need a Jolt?

jolt-gum

I am one of those people that has a pack of gum on their desk and during the course of the day will chew the entire thing while I am working. It is some kind of OCD rabid chewing habit that one can only hone when working by themselves in the basement. It’s sort of anti-social to be snapping and popping away all day when someone shares your workspace. The dog? She could not care less.

So here’s the thing. This Jolt gum? If you read the fine print on the bottom left of the package you will find out that 2 pieces of this stuff is equal to 1 energy drink. Yeh, so that would mean that the whole pack would be equal to a pot of coffee or maybe letting the air out of a balloon and buzzing around the ceiling! I suppose that would be why their tagline would be: “Chew More, Do More”. I love their disclaimer on the website. “GumRunners, LLC supports responsible chewing. Please chew responsibly. Or responsively. Or both.” Sounds like these guys have chewed quite a bit themselves.

Don’t worry, I did not eat all 12 pieces at once. But maybe 4. And let me tell you, this is not recommended for someone with high blood pressure and an irregular heartbeat. Um, yes I would be raising my hand for those last two ailments. Note to self: switch back to Orbit.

I will, however, praise the makers of Jolt gum for supporting the USA National Team, even if they do humiliate that poor swimmer by photographing him with that ridiculous bonnet-like bathing cap on his head. Don’t you think the strings on this sucker are hideously long? But they do give 5 cents from the sale of every pack to the team and all kidding aside that makes me love this brand. They also support the military. No joke. They sent 25,000 free packs of gum overseas to our troops.

Honestly, there is nothing I love more than a brand with a sense of humor and cause-related programs. My two favorites. Kudos to you Jolt-peeps for bringing the buzz out of the cola into this chewy delight! Hey, do you make a decaf version?

Haven’t had enough of me yet? You can also read me at Mid-Century Modern Moms and at 50-Something Moms Blog.

For photo enthusiasts, visit Leaving the zip code, photos from outside the comfort zone.

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