Tag Archives: online advertising

Adkeeper.com, you had me at The Keep!

This one is huge. And I know you are all thinking that I am just about the hippest blogger in history that I am picking this one up just hours after the press release. Keep thinking that for now. Later I will tell you why I knew about this so soon.

So here is the deal, adkeeper.com is just what the name says. The ‘keeper’ gives you the ability to click on an online ad and save, or keep it (get it) for later when you want to engage. It lets you keep all the ads for products that you normally buy in one place. Start looking for the button at the top of this post on ads online and you can click it and start keeping. You can view the product demo here.

Simply put: you know how when you see an ad you are interested in online and then you refresh the page and you lose it and you’re really angry because they were offering a discount code for something you really wanted and you get really mad and stomp around the house, yell at your spouse and kick the dog. Well first of all, shame on you for kicking the dog and second you don’t have to worry about that anymore because now you can save it. (as far as yelling at your spouse, we all know that had nothing to do with the ad, so go resolve that please).

For you old schoolers, it’s like cutting out the ad, or offer, and putting it in a file for later. Like my mom.

To quote the CEO, Scott Kurnit (yes for all you web savvy souls out there – THAT Scott Kurnit… about.com Scott Kurnit):

For 15 years we’ve just had the IMPRESSION and the CLICK. Well, what about a KEEP? That’s it. A KEEP. Keep the ad for later, when I have the time, when I can engage.

Consumers in control. There’s an idea.

So, beginning today we’re offering a Keep Button™ for every ad and a Keeper™ to put them in. In their Keepers consumers can save, sort, sift, share, rank, review, click, print and buy. It’s “on my time advertising.”

For consumers, don’t get your panties in a knot about privacy. This is opt-in and permission based. And for you advertisers and media buyers out there, this is instantly measurable, on-demand advertising. Way coolio for everyone!

If you are still not quite clear on this check out this video. Or listen to what Scott has to say. His enthusiasm and history of how this idea came to be is infectious. And makes us all wonder, ‘Why did no one think of this before?’. It is actually so simple yet I believe this concept will revolutionize the online advertising business. Check out this super A-list Advisory Board – seems they think so too.

Ok, so full disclosure. I do not spend my Sunday nights looking for the hottest new thing to hit the interwebs. Ok, maybe I do… sometimes. But in this instance I knew about this because the babe of a COO, Todd Sloan, happens to be a dear friend.

Oh and Badger as well!

And since I have known about this for awhile and  he has not killed me yet, it is safe to say you can all trust me with your secrets.


Filed under humor, social media, technology

Does your mom look like this? Another online ad fail.

Ok, who’s responsible for this one? I am constantly entertained by online advertising these days. This beauty showed up on weather.com this afternoon. Let’s see, huge eastern seaboard blizzard this weekend, how many impressions do you think this baby got? I am sure this is the kind of mom Obama was talking about educating.

So, anyone out there have a mom that looks like this? Just asking. Don’t want to make too many assumptions but I am pretty sure this guy would not fall under the category of mom… ANYWHERE! Perhaps the American Laser Centers would like to give this guy a shot for their next ad. Way to go classesUSA.com, nice photo pick.

But wait. A refresh on the site came up with this tidbit. Seems our ‘mom’ is being used in more than one ad on here. Another Obama backed program and hairy dearest has shown up on a driver’s license promoting auto insurance discounts. lowermybills.com, you may want to talk to your agency about this.

Nope, not done yet. One more page refresh landed me here. We have now gotten ourselves a shot at government refinance relief. Seems lowermybills.com did not want to pay extra for more stock photo images, so one bearded guy fits all is the mantra for their ads.

Now that I look at this guy I worry that he was stolen out of someone’s Facebook pictures from the 70s. Anyone recognize him? I mean, I think I went to college with at least a dozen guys that look like this.

Can’t make this stuff up.

Haven’t had enough of me yet? You can also read me at 50-Something Moms Blog. For photo enthusiasts, visitLeaving the zip code, photos from outside the comfort zone.

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Filed under absurdities, companies, humor, marketing

Are you 49?

are_you-49This is an actual ad that came up on my Facebook page. Talk about targeted advertising! Did it ever occur to these geniuses that perhaps reminding a woman in her late 40s of her age might not be one of the best selling techniques out there. 

Seriously!! Yeh, I am really inclined to take your survey so I can get a free pair of Uggs. And ugly powder blue or pink ones at that. Honestly, should a 49 year old woman be wearing pink Uggs? I think not.

I was inclined to thumbs down this ad but was afraid the data collection that would spawn more irritating advertising. 

We surely live in interesting times.

Haven’t had enough of me yet? You can also read me at 50-Something Moms Blog.

For photo enthusiasts, visit Leaving the zip code, photos from outside the comfort zone.

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Filed under absurdities, marketing