Tag Archives: Scott Kurnit

Adkeeper.com, you had me at The Keep!

This one is huge. And I know you are all thinking that I am just about the hippest blogger in history that I am picking this one up just hours after the press release. Keep thinking that for now. Later I will tell you why I knew about this so soon.

So here is the deal, adkeeper.com is just what the name says. The ‘keeper’ gives you the ability to click on an online ad and save, or keep it (get it) for later when you want to engage. It lets you keep all the ads for products that you normally buy in one place. Start looking for the button at the top of this post on ads online and you can click it and start keeping. You can view the product demo here.

Simply put: you know how when you see an ad you are interested in online and then you refresh the page and you lose it and you’re really angry because they were offering a discount code for something you really wanted and you get really mad and stomp around the house, yell at your spouse and kick the dog. Well first of all, shame on you for kicking the dog and second you don’t have to worry about that anymore because now you can save it. (as far as yelling at your spouse, we all know that had nothing to do with the ad, so go resolve that please).

For you old schoolers, it’s like cutting out the ad, or offer, and putting it in a file for later. Like my mom.

To quote the CEO, Scott Kurnit (yes for all you web savvy souls out there – THAT Scott Kurnit… about.com Scott Kurnit):

For 15 years we’ve just had the IMPRESSION and the CLICK. Well, what about a KEEP? That’s it. A KEEP. Keep the ad for later, when I have the time, when I can engage.

Consumers in control. There’s an idea.

So, beginning today we’re offering a Keep Button™ for every ad and a Keeper™ to put them in. In their Keepers consumers can save, sort, sift, share, rank, review, click, print and buy. It’s “on my time advertising.”

For consumers, don’t get your panties in a knot about privacy. This is opt-in and permission based. And for you advertisers and media buyers out there, this is instantly measurable, on-demand advertising. Way coolio for everyone!

If you are still not quite clear on this check out this video. Or listen to what Scott has to say. His enthusiasm and history of how this idea came to be is infectious. And makes us all wonder, ‘Why did no one think of this before?’. It is actually so simple yet I believe this concept will revolutionize the online advertising business. Check out this super A-list Advisory Board – seems they think so too.

Ok, so full disclosure. I do not spend my Sunday nights looking for the hottest new thing to hit the interwebs. Ok, maybe I do… sometimes. But in this instance I knew about this because the babe of a COO, Todd Sloan, happens to be a dear friend.

Oh and Badger as well!

And since I have known about this for awhile and  he has not killed me yet, it is safe to say you can all trust me with your secrets.

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