Tag Archives: brooklyn bridge

Yarmulkap. Or should it be the Yidlid?

This one comes to you from Rochelle, via her son. Thanks Ro. For those who keep asking, “Do people send you crazy stuff?” the answer would be a big fat yes. I am truly becoming the Magnet for the Absurd.

So, let’s take a look at this item. It is actually called the Yarmulkap but I am not thrilled with the name. It is one of those awkward contractions that doesn’t roll off the tongue. Now Yidlid, that has a real marketing twist, don’t you think?

This item is marketed as a combination Yamulka and a visor. For those not of the tribe the L is silent and for those really not of the tribe, this is the name for a skullcap for Jews, also known as a kippah.

Enough of the lesson in Jewish customs, I am a bit curious how the inventor of this sucker came up with this. What? A day in the park and he was wearing a baseball cap over his kippah and his head got hot? Check out this picture from the website. Love the Brooklyn Bridge. I mean, let’s face it, big concentration of observant Jews in Brooklyn, this shot could be very relatable for them, no?

Would you take a look at this for a moment and give some serious thought about how many of these will ever actually be sold? Let’s say that there are 6,489,000 in the US as of 2008 according to the US census bureau. I have to believe that there are a good chunk that don’t observe at all. Then you have Reform and Conservative, most of whom are not regular wearers of kippot (plural of kippah). Then you have to account for the kippah wearing population that will think that this item is completely RIDICUOUS because, well because it is.

So I am thinking a few hundred as gag gifts at best. What do you think?

Haven’t had enough of me yet? You can also read me at 50-Something Moms Blog. For photo enthusiasts, visit Leaving the zip code, photos from outside the comfort zone.

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Filed under absurdities, fashion, humor, products, trends