Well, well, well. Bless their little monopolistic hearts, facebook has just blown up Vine with video for instagram. And as much as I want to say it sucks… I can’t.
- iOS and Android – Good move but I personally don’t care. But it is huge.
- 15 seconds vs 6 – Don’t care that much, this is like bar mitzvah videos to me, sometimes less is more. Brands will love it. Little 15 second spots all over town… great opp.
- Editing – This is big. Not sure why it is not in their bullet screen above; this is a big feature. The Vine purists will say that capturing it in one take is the artform – it keeps it fresh, it keeps it real. I get that, but really? Bullshit, everyone likes to edit.
- 13 custom filters – Yum and they had to do it. And filters by frame can be beautiful, or really tacky depending whose hands they are in like anything else. I admit I love filters but as an artist I am in that crowd that wears the #nofilter hashtag proudly whenever I can. Because, you know, ‘I went to art school, yo.” (and yes, I am way to old too say ‘yo’)
- Cover frame – lovely, I like that I can pick the frame for the feed. And brands… this is huge for you.
- Cinema – OMG, I actually can’t say anything bad about stabilization. (Seriously, who doesn’t aspire to stability? What? That is not what it means?) There is no need to take a Dramamine when watching these vids, they are crisp and beautiful (with only a moderate amount of drinking while shooting, I am assuming).
I am still a huge fan of looping and think it is what makes Vine so cool when used correctly, so I am not sure not including it was wise. But I am not sure if Vine will survive this. On the other hand, Vine is the new frontier and the younguns’ are getting sick of the facebook clutter.
What are your thoughts?