Tag Archives: Advil Congestion Relief

Naturally, blame the mucus

Have you seen the Advil Congestion Relief commercial yet?

Woman is in bed with a terrible cold. Man with a t-shirt that reads MUCUS sits down on the bed.

00:01:02 It’s your fault.
00:01:04 Naturally, blame the mucus.
00:01:06 Well, I can’t breathe.
00:01:07 Did you try blowing your nose? of course.
00:01:09 [ Both ] AND NOTHING CAME OUT.
00:01:11 Instead of blaming me, try new advil congestion relief.

Can anyone explain why that makes me laugh so much? Yeh, I know, bodily function infantile behavior. So? C’mon, admit that you think it is funny too. I mean, can you imagine the creative team sitting in a conference room late at night before the client pitch? They’re all hopped up on caffeine and sugar and they have rejected at least a dozen ideas. Then someone stands up and shouts:

How ’bout we dress someone in a MUCUS t-shirt and use the line “naturally, blame the mucus”

Brilliance in advertising? Maybe not, but it certainly sticks.

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