No, I did not make this one up. This is a generic version of Viagra in a soft tab form. Apparently these were designed for those who can’t get it up or swallow. (I know, cheap shot, but admit that was funny).
I received an email today with a ridiculous subject line: ‘Look for my cell around’ from a sender named Chauncey. Under the headline ‘80% Discount’ with a Canadian Pharmacy banner was a row of pills:
Viagra, Cialis, Levitra,Tamiflu (apparently the swiney is as hot as erectile dysfunction these days), Viagra Soft and Cialis Soft.
Um, BRANDING rules folks! Viagra and Cialis S-O-F-T. I think we have a little problem with messaging here. I do a ton of work in Pharma, we change things day in and day out. How the hell did this one come to pass? (again, no pun intended).
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