Tonight’s post dinner clean up conversation:
Danny: In health they are trying to get us to stop calling sexually transmitted diseases STDs. They want us to call the STIs
Me: What does the I stand for?
Danny: Infection. The thought is that ‘infection’ is less scary sounding than ‘disease’ so we will think of them as something that can be cured.
Me: Oh great, they are trying to rebrand STDs. That will never work. They tried to do that with erectile dysfunction too. And I have written about rebranding menopause. Also a no win.
Face it, when something sucks you can’t make it suck any less by changing its name.
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One response to “Rebranding STDs”
it used to be VD when i was in med school….then came STD’s…..now STI– think i’ll stick with STD before they come up with the next brilliant idea….