Tag Archives: rebranding

Rebranding STDs

Tonight’s post dinner clean up conversation:

Danny: In health they are trying to get us to stop calling sexually transmitted diseases STDs. They want us to call the STIs

Me: What does the I stand for?

Danny: Infection. The thought is that ‘infection’ is less scary sounding than ‘disease’ so we will think of them as something that can be cured.

Me: Oh great, they are trying to rebrand STDs. That will never work. They tried to do that with erectile dysfunction too. And I have written about rebranding menopause. Also a no win.

Face it, when something sucks you can’t make it suck any less by changing its name.

Case closed.

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Filed under absurdities, advice to my son, danny, humor