Catalog Jew?

This direct mail piece came today from Express.

Gary: Hey there is a Jewish guy on the cover of the Express catalog

Me: How do you know

Gary: Look he’s wearing a yarmulke

Me: What?

Then I looked at the picture above. Positioned just in the right place to look like he was, in fact wearing one, was placed a wafer seal.

For those not of the tribe, a yarmulke is pronounced: yamikah and it is a scull cap worn by observant Jewish men. For those who are not in the direct mail business, a wafer seal is the little round annoying sticker that the Post Office requires printers to put on a folded piece of promo material to keep it closed.

If all that description killed the visual joke for you, I totally get that. But it was totally worth that risk to make sure everyone got it. Now go back to the beginning and look at the picture and realize how funny it really was.

Or just tell me to give it up.



Filed under absurdities, carry a camera

4 responses to “Catalog Jew?

  1. J.

    I catalog.
    I also thought he was wearing a yarmulke — until I read the post.
    You know, he coulda been a doctor. But no, he had to go be a model — and hang out with that trashy bleached-blonde shiksa. His brother, Marvin, he’s a lawyer. What are you going to do?

  2. Neal

    For those not a member of the tribe, the blonde standing next to the guy with the wafer-seal yarmulke is a “shiksa”. HIs poor parents!

  3. Uncle Neal, I am having a flashback of a bed moving out of the red house…

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