Nope, didn’t make this one up. This baby is a screen grab right off my Facebook page. One of those creepy targeted ads towards women over 50. Or should I say, bearded women over 50. Hold onto your hats kiddies, I am up for a good rant on this one.
C’mon American Laser Centers! Are you friggin’ kidding me!
I mean, do you really think that a woman with shaving cream on her face is going to attract the likes of me and my kind? Honestly, we wax. And we laser after weighing the consequences of lifelong hair removal from certain parts of our bodies. Many do have to do a little touch up above the lip (I am thankful to say I do not). But um, facial hair to the point of having a beard?! Did you think maybe a shot of some long legs or a perhaps a hint of the bikini line might get us a little more attracted to your service than to show a woman…
SHAVING HER DAMN FACE!
I am sorry, last time I went on a girls weekend with my 50-year-old friends I don’t recall any of them whipping out the shaving cream and the razor and going to town on their chinny chin chins. I do remember a few conversations with the word ‘Brazilian’ in it but hey, we are just a bunch of women over 50, what do we know about hair removal? Well, this one does know that the hair removal market sits at around $1.8 billion annually – yes with a B! Thanks Wendy for that little factoid.
Wait, have I mentioned that 50-year-old women tend to be menopausal with erratic behavior patterns and reactions to things that piss them off. Oh right, did not show up in the research.
Oh, you were trying to be funny you say?
Just curious, did you do any kind of focus group on that ad? Was there even a woman in the building when you guys did that creative? My friends, this is what we call a big time fail in my book.
So, my dear friends at the American Laser Centers, let’s see what kind of social media monitoring you are doing now that you put that ridiculous ad on my Facebook page. Or shall I say anti-social media? Rule number one, make sure you monitor or you are setting yourselves up for a nightmare. Might I suggest The Social Studies Group, they can set you up with a nice program. And hey, $3,000 worth of free laser treatments would be a good sort of apology for insulting the hell out of me.
Now, you will have to excuse me, I have to go call the wonderful woman who waxes me and tell her how much I appreciate her sensitivity.