There are a handful of moments in advertising history that have touched the souls of those who see them. One of the more famous examples is the Mastercard Priceless campaign. This past week, one of my mommy idols could have starred in one of these commercials.
The scenario: The Dave Matthews Band was playing on the Plaza in the Today Show Toyota Summer Concert Series. Both my friend and her 10th grade daughter are huge fans of the band. In fact, they are a full DMB family of fans. This particular friend has found herself to be an unlucky member of the Sandwich Generation. Many of us are in the midst of raising children at the same time we are dealing with aging parents with health problems. Being an only child of a widowed mom, she is the healthcare concierge extraordinaire. Last week was a particularly harrowing one on that front.
Enter the opportunity to go into the city at some ungodly hour (3:30 AM) to stand in line for the concert. She was all set to take her daughter and a friend until the weather turned nasty and she began to rethink the event. At this point her college-aged son pulled her aside in a sage-like manner and told her that she would never forgive herself if she missed this opportunity of a lifetime that her daughter would never forget. (please note: said son aspires to be a documentary film-maker).
Funny how our kids spout back at us what we have taught them.
So, without hesitation, sporting rain gear of all kinds, off they went on the 3:30 train into the city. I received an early text telling me she was there. Within an hour I texted back that I had not only seen her daughter dancing on camera, but had DVRd it. Her daughter could not be happier. Until… (yes this keeps getting better)
…she screamed out, ‘Dave, I love you” during a lull in the performance and he turned around and smiled at her. Kind of like a young girl’s dream come true. Wait, it gets even better.
During the show they gave out foam guitars to the audience. The daughter’s friend was holding one. After the show, Dave came around and signed the guitar! And the friend? He decided that since he would not have been able to go to the show with out her, gave the guitar to this very lucky girl.
I know, Time to Cry all the way around. I love this story. Not only because the main character is one of my main women, but because every step of the way it was about what I like to call ‘the good stuff’. Truly a priceless experience.
Here is a picture of the two happy teens on the train ride home. The inset shows the Dave Matthews sig.