File this under ALWAYS carry a camera. This sticker was on pillar of a building on Houston Street. I took a shot with my phone and posted it to facebook, but right after that I got a shot with my camera with these people walking by that made it even more interesting.
After a little Googling I found out that Only. is ‘an independent brand based out of the West side of Manhattan that offers quality goods, released in limited quantity.’ You can find out more about them here.
Cool brand, cool stuff but I am still more excited about the intrigue they created with this sticker. So I will pose the question here that I asked on facebook:
Only what?
So far facebook responses were:
1. . (I believe that was a typed period… very creative and very literal)
2. only you, baby. (sweet)
3. The lonely… (love this one… I am huge Roy Orbison fan)
So? What is your answer?
i could cry but i don't have time 
If only.
Only you didn’t know “Only.” is a brand name.
Well, now it sounds a little mean, but I wanted to use one of those only-sentences. This post was very interesting, I love your open mind, especially because I know the brand, so I’d never thought about something special about this sticker.