Have you seen this commercial? The one with the mini giraffe on the treadmill? If not, you are surely under a rock. It’s for Direct TV and I swear if they could promise me one of these critters I would sign up for almost anything. I have been meaning to write about this for ages.
The commercial could go down in history as being one of the most annoying pieces of advertising ever produced. The premise is stupid, the main character is as irritating as they come and I will not even begin to go into the sexist way in which the women are portrayed because, hey, this is about mini giraffes and that would be a buzz kill. But it sticks, and that is the whole point.
There on the right side of the screen is this mini giraffe on a treadmill that has captured the hearts of all who see it. Without the giraffe this spot would just be another stupid commercial that you would probably flip the channel to avoid. But the giraffe… she makes it one you look forward to seeing and you tolerate the idiot Russian to do so.
In a stroke of genius and some really solid social integration strategy, they created a website for Sokoblovsky Farms, Russia’s Finest Purveyors of Petite Lap Giraffes. On the home page is a giraffe-cam. It does not get better than this. The whole site is written in a Russian accent and is stupid, yet endearing. This is my favorite picture.
When you go to this page you can click on the ‘I Want a Giraffe’ button which told me I was 915,499 on the wait list and gave me the opp to… you guessed it, share the news on facebook and twitter.
Gary is convinced that 915,498 of the people think these mini giraffes really exist.
Wait, they don’t?