Yeh, I am one of the people who is more into the ads than the football. Although this year I was a little bit into the football since I have an affection for the Saints after my trip to New Orleans. Or maybe it is more the Saints fans that I loved. Whatever, I am happy for a city that has known so much pain to have a real reason to celebrate (as if they need one – that town can party!)
Back to the ads. I will give a blanket opinion… they sucked. Except, of course, for talking babies because no one will ever get tired of them because, well because they are talking babies! And Milkaholic was a great word. So E-Trade, you got it right and keeping with what works was a good idea.
Ok, how about Pop Secret? (or whatever popcorn brand it was) with the people as dolphins which was just damn creepy. And that unforgettable tagline: Awesome + Awesome = Awesomer. Um, yeh, that’s brilliant, right? I have sat in on many a creative presentation in my day. I can’t imagine who on earth would not only approve that but agree to sign a check for it. The group I was with decided the boss’s 11 year old kid came up with it, they forced it on the agency and they figured they would save some money on creative. Big fail!
Then there were the series of women bashing, “I am tired of being a ‘whipped’ husband” type of ads. The best line of all was in the Dodge Charger commercial where one of the lines in between “I promise to be nice to your mother” and “I will always take out the recycling” there was this gem of a line “I will hold your lip balm in my pocket.” C’mon ladies, how many of you out there ask you husband to ‘hold your lip balm’. Aside from every one of these ads looked like they hired their talent from one single casting call, I wonder why in the year 2010 we are not evolved enough to avoid playing into the obvious neanderthal ads making being a husband seem like the worst job on earth. Oh and of course there was the Dockers ad with all the guys in a field in their skivvies. The point of that was, “Put your pants on” Um, again, huh?
So… I am sticking with my opinion that Pepsi made the best move of all by taking all their millions and deciding to make a difference. Check out the Pepsi Refresh Project. Take a stroll around the site and check out the many ways they are going to make a difference in the coming year…
Instead of goofing on guys and making wives look like a pack of blogging, oops I mean nagging biatches.