The latest such brainchild is SwipeGood. This one is a complete no-brainer. The founders believe that giving should be simple, constant and ubiquitous. SwipeGood accomplishes that mission by rounding all your credit card purchases up to the nearest dollar. The ‘spare change’ is given to a charity of your choosing. Brilliant!
When you think about how easy it is to give in this way, continuously and without feeling the pinch, you wonder why no one has thought of this before.
In this season where so much is spent on nonsense and so many in need are doing without, it does my heart good to see an innovative concept like this emerge.
Spare change to effect change.
Nice concept indeed. (and not a bad tagline, now that I think of it)