Time to Cry Tuesday – philosophy(.com)

philosphy. Ok this product line had me at hello. Or should I say they had me at birthday girl. Here is a line of cosmetics that has ME written all over it. A lover of fine design and deep thoughts with a side of nostalgia and well… Philosphy; I am slain by this company.

Forget about the fact that the actual products are fabulous, the positioning of this brand has sold me even if it was dreck (which it is most certainly not) Their product names are all in lowercase (if you have ever received a social email from you that is how I write)

If I were asked to come up with a product line this would have been it. So needless to say I am a little bummed that I did not. Every item is named thoughtfully with a little story to tell and a lesson to learn:

amazing grace: “life is a classroom. we are both student and teacher. each day is a test…”

soul owner: “let’s review your only true assets. you own your values, your integrity, your thoughts, your words, your actions and therefore your destiny…”

Hey, these are some pretty heady thoughts for a shower gel and an exfoliating foot cream.

A big thank you to Dr. Judy for buying me this gift. I will leave you with what is written on the outside of the birthday girl kit; something i read at my birthday dinner and choked us all up a bit. Hey, you know how a table of menopausal women can get.

“philosophy: be grateful to have been given one more day, let alone one more year. remember to dance in your nightgown, sing in the shower, ride a bike, fly a kite and take an occasional “wind bath” in your bare skin. give those you love big kisses, huge hugs, and the words “i love you” often and always. nurture your body rather than starve your soul with fad dieting (this one was my fave!) spend time with the old and the weary to better appreciate your life. on your birthday, call your mother and father wherever they are to thank them for all that they have done for you, even if you think they haven’t done enough. watch the movie “life is beautiful” at least once a year. remember that you are not guaranteed tomorrow and that today is as good as it gets. thank G-d for every “thing,” every “day,” every moment.”™

Of course the ™ at the end did ruin it a bit, but hey, you have to protect the intellectual property.

So, to the makers of philosophy, you rock. And get yourself on OpenSky soon, you are a perfect fit.